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@suredoc Keith Anderson: The Design of Content
@suredoc #designcontent #bigd14
Design and the Reading Experience
Some Background Since the 1450s, we have been improving the reading experience
Future Overlords Gestalt Psychology What the eyes take in the mind processes as a whole. Background/Foreground Law of Closure Law of Similarity Productive Thinking Law of Continuity Law of Proximity
Jan Tschichold The Form of the Book The Importance of Tradition in Typography1966 The form of our letters, the older handwriting, and inscriptions, as much as the cuttings in use today, reflects a convention that has slowly solidified, an agreement hardened in many battles.
So What Happened? Digital content and markup languages spurred the separation of content from formatting and chaos ensued
Jan Tschichold The Form of the Book The Importance of Tradition in Typography1966 Lack of pleasure in the usual, the commonplace, deludes one into the dark notion that different could be better.
And The Rest Is History
Ask Yourself Just because you can, should you? Are you doing this because it’s pervasive rather than practical? Is imitation really that sincere? If all your friends were flattened by a steamroller, would you still design like that?
Content with Content
Can Content Truly Be Alone? Edmund Burke Huey And so to completely analyze what we do when we read would almost be the acme of a psychologist's achievements for it would be to describe very many of the most intricate workings of the human mind as well as to unravel the tangled story of the most remarkable specific performance that civilization has learned in all its history. The beginnings of such an analysis and description are attempted with the help of many coworkers in the psychological chapters which follow the strange and fascinating story of how the book and page have grown to be is sketched in the chapters on the history of reading using the records of many patient scholars. The psychology and pedagogy of reading1908
Why Are You Creating Content? Profit Entertainment (yours or your readers?) Education Connections Compliance History
Why Do You Have Readers? Product Support Information Seeking They Want Connections Discourse Communities You Are Unique Fact Checking You Don’t Really Know
Content Strategy: The art and science of controlling the creation, storage, maintenance, and dissemination of words and their associated assets and context to be congruent with an organization’s goals.
Stupid Analytics The User Experience movement has simultaneously helped and hindered how we communicate
The Huffington Post Model
Coherence, continuity, and cohesion Writing to serve a larger purpose will connect people in ways never anticipated.
Your Job To anticipate readers’ expectations and provide them with quality content within a context to help them achieve their goals.
Context Is King
Context Strategy Deliberate use of all information available about readers to enhance reading comprehension, retention, and education.
Context Strategy Just like content strategy, context strategy is a plan producers must follow to achieve measurable goals.
Context Is Abstract Context has no concrete definitions, no universal standards, and may change with nearly any influencer.
Okay, We’ve Played with the New Toys; It’s Time to Work
Information Interaction Design The intersection of three different disciplines: Information Design Interactive Design Sensorial Design If done well, these disciplines can help us create context consistently.
Take Content Seriously Write and Design with Purpose.
Take Your Readers Seriously People are not gadgets. Stop treating them as empty vessels with a bank account. Inform them.
Take Writing Seriously Employ your knowledge of a long and amazing history of human communication. Build on that proud tradition. The more seriously you take content, they more seriously your readers will take you and your message.
Take the Work Seriously Take the time to conduct reader research. Build profiles, conduct surveys, and make sure you understand what they expect from you.
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