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Presented by Plan Promote Prosper & B Squared Media, LLC

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Presented by Plan Promote Prosper & B Squared Media, LLC


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B Squared Media, LLC #ThinkConversation Your Presenters Jamie Teasdale Owner, Plan Promote Prosper Twitter: @PlanPromotePros www.fb.com/PlanPromoteProsper Brooke Ballard Founder & Chief Social Strategist Twitter (biz): @B2MediaLLC Twitter (personal): @MadSMScientist www.fb.com/b2socialmedia Plan Promote Prosper #LeadByContent


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Plan Promote Prosper #LeadByContent Plan Promote Prosper B Squared Media, LLC #ThinkConversation Planning is an essential step in business growth. Communication planning can be an arduous process, but every business should research & plan ahead for optimal effectiveness. We make it SIMPLE!


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B Squared Media, LLC #ThinkConversation The B Squared Brand “Online marketing isn’t a series of campaigns. With B Squared Media it’s a conversation.”


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B Squared Media, LLC #ThinkConversation Our Story Plan Promote Prosper #LeadByContent


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B Squared Media, LLC #ThinkConversation The 6 ‘Perfect’ Content Marketing Steps Plan Promote Prosper #LeadByContent


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B Squared Media, LLC #ThinkConversation Content Audit Start by identifying your content assets… Plan Promote Prosper #LeadByContent


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Content Audit B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent Blogs Resource documents White papers E-Books Newsletters Illustration files Infographics FAQ’s Educational presentations Testimonials Do you have any of these?…


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Content Audit B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent What do you ask your customers frequently? What do they ask you? Review analytics for popular pages Social page insights for popular conversations Then consider…


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POLL QUESTION: Do you create content specifically for your sales pipeline? A: Yes B: No B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Content For The Entire Customer Lifecycle Image Source: Infusionsoft B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Your Content Weapons FAQ on website Completely filled out social sites Infographics SlideShare Decks Telling your story Telling the story of your customers *How can you SHOW these? Psychographics: Feelings, Attitudes, Values, Opinions, Beliefs User data: Behaviors B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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How Content Attracts Leads B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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How Content Grows Customers B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Leveraging The Seasons With Your Content Step #1. Get a calendar! PLAN AHEAD! B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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POLL QUESTION: Do you plan ahead for your content each year? A: Always B: Sometimes c: Never B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Leveraging The Seasons With Your Content B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent Step #2 Map out the basics: each national holiday beginning of new seasons school year NPO schedules Q1-4 sports seasons local events annual events conferences


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Leveraging The Seasons With Your Content B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent Then think… about your target and their annual calendar!


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Organizing & Scheduling Content What are your annual goals for your business? Know your goals. B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Organizing & Scheduling Content B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent Review analytics regularly Days of week Times of day Popular topics WHEN: WHERE: HOW: Schedule it on Buffer HootSuite Sprout Social What platforms are your targets on? Blogs (yours & others) Social sites


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Organizing & Scheduling Content B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent Don’t forget Keywords: Use the right formula of keywords consistently Cycle through and rotate your key phrases Curate Content: Offer guest blogging Ask your community Repurpose 3rd party content Create lists


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POLL QUESTION: Do you recycle/reuse/remix your content? Tell us how! A: Yes B: No B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Remix & Reuse: How To Recycle Content B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Remix: How To Recycle Content Make it visual (try SlideShare) List posts (best of, resources for, etc.) Make guest posts your own Create a series Note updates Implement a lead magnet B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Reuse: How To Recycle Content Show off (tool to try: PostSkin) Market evergreen content (tool to try: Revive Old Post) #TBT -------------------------------> Go from BIG to small Use content in your events B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline: Awareness Website Blog Social media sites Presentations Events Visuals (videos, infographics, interviews) B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline: Consideration Case Studies White papers & reports Testimonials Social Proof B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Content & Your Sales Pipeline: Decision Sales presentation/collateral Internal, not external Segmented/targeted based on downloads (CRM) List of products & services Pricing (proposal) B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Who Has Questions? B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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Thank You! Plan Promote Prosper www.planpromoteprosper.com Specialties: Content Marketing Plans Blogging, E-Newsletter & Social Media Plans Competitive Research Reports B Squared Media www.b2onlinemedia.com Specialties: Done-For-You Social Media Marketing Strategic Content Marketing & Content Creation Automation Marketing B Squared Media, LLC #ThinkConversation Plan Promote Prosper #LeadByContent


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