'

Blogging for Business

Понравилась презентация – покажи это...





Слайд 0

Blogging for Business PRESENTER: Frithjof Petscheleit September 2014


Слайд 1

businessbluebird.com 2


Слайд 2

businessbluebird.com 3


Слайд 3

businessbluebird.com 4 Blogs are like Puppies


Слайд 4

businessbluebird.com 5 Easy to get Cute Fun Something to talk about


Слайд 5

businessbluebird.com 6 A lot of work Need Time Need attention


Слайд 6

businessbluebird.com 7


Слайд 7

Should We Blog? businessbluebird.com 8 My Customers don’t read blogs I don’t have time I don’t know what to write about What about SPAM?


Слайд 8

Blogging Benefits businessbluebird.com 9


Слайд 9

Blogging Benefits businessbluebird.com 10 Establish Trust Provide content your audience wants and needs Show your knowledge Authority Public Relations Build Relationships


Слайд 10

What to write about? What you know and they don’t What you have access to and they don’t Original is not required (but stealing is wrong) Background information Case studies Industry trends Answer Questions Watch others in your niche News Backstage stories ….. businessbluebird.com 11


Слайд 11

Blogging Benefits businessbluebird.com 12


Слайд 12

Search Engine Optimization Readers First Honour your content by optimizing to be found Content Consistent Fresh Relevant businessbluebird.com 13


Слайд 13

Search Engine Optimization Algorithms change Beware of Black Hat SEO Use PPC wisely Quality content! businessbluebird.com 14


Слайд 14

Google Results – robots and people businessbluebird.com 15


Слайд 15

Where does your blog live? businessbluebird.com 16


Слайд 16

Blogging Benefits businessbluebird.com 17 Website Traffic Keywords 1post = 1url = authority = ranking Quality Traffic


Слайд 17

Blogging Benefits businessbluebird.com 18


Слайд 18

Blogging Benefits businessbluebird.com 19 Leads Convert visitors to customers Calls to action


Слайд 19

Blogging Benefits businessbluebird.com 20


Слайд 20

Blogging Benefits businessbluebird.com 21 Long term content Answer Questions Reference library Keeps on giving


Слайд 21

businessbluebird.com 22 Align your content with your business


Слайд 22

Blogging Benefits businessbluebird.com 23


Слайд 23

Blogging Benefits businessbluebird.com 24 Explain Display a multifaceted business Introduce new products Show and tell


Слайд 24

Make it interesting! businessbluebird.com 25 Scannable Embed Shareable


Слайд 25

5 Awesomely Easy Ways to Make More People Read Your Blog businessbluebird.com 26


Слайд 26

Blogging Benefits businessbluebird.com 27


Слайд 27

Blogging Benefits businessbluebird.com 28 Listen and learn Ask questions Learn from your audience Market research


Слайд 28

businessbluebird.com 29 Build a website around your blog 100% control Easy to update Responsive design Make sure


Слайд 29

businessbluebird.com 30


Слайд 30

100% Control! Own vs rent Access to 100% of the pages Logins for Website Hosting C-Panel FTP URL businessbluebird.com 31


Слайд 31

businessbluebird.com 32


Слайд 32

BlueBird Business Consulting businessbluebird.com 33 Services around Websites Fix my WordPress Learn WordPress Content creation New Websites


Слайд 33

Questions businessbluebird.com 34


×

HTML:





Ссылка: