'

BEYOND MANUAL OUTREACH: How to Leverage All Distribution Channels Adria Saracino

Понравилась презентация – покажи это...





Слайд 0

BEYOND MANUAL OUTREACH: How to Leverage All Distribution Channels Adria Saracino


Слайд 1

source


Слайд 2

total visits: 322K social shares: 3,300


Слайд 3

social shares: 110K total visits: 1.8M


Слайд 4

total visits: 116K social shares: 26K


Слайд 5

site mentions: 8 social shares: 34


Слайд 6

site mentions: 11 social shares: 90


Слайд 7

source


Слайд 8

# emails sent: 50 distribution methods: 1


Слайд 9

# emails sent: 91 distribution methods: 1


Слайд 10


Слайд 11


Слайд 12

source


Слайд 13

search engines review sites publishers company websites emails social media word of mouth billboards TV books theaters blogs


Слайд 14

search engines review sites publishers company websites emails social media word of mouth billboards TV books theaters blogs


Слайд 15

source


Слайд 16

source


Слайд 17

source


Слайд 18

43 WAYS TO GET YOUR CONTENT SEEN


Слайд 19

PPC review sites publishers company websites emails social media word of mouth billboards TV books theaters blogs


Слайд 20

PPC review sites publishers company websites emails social media word of mouth billboards TV books theaters blogs


Слайд 21

GROUP ONE: OWNED MEDIA


Слайд 22

1 resource image credit Use tools to split test headlines


Слайд 23

1 resource resource Use tools to split test headlines


Слайд 24

1 resource Use tools to split test headlines


Слайд 25

2 source Make it easy for readers to share


Слайд 26

3 resource Test social CTAs within content


Слайд 27

4 source Optimize which CTAs to include


Слайд 28

5 resource image credit Install Open Graph Meta Protocol


Слайд 29

6 resource image credit Use Facebook Connect


Слайд 30

7 resource image credit Setup retargeting cookies


Слайд 31

8 resource resource Apply dynamic retargeting to email


Слайд 32

9 source resource Image credit See who embedded your videos


Слайд 33

GROUP TWO: PAID MEDIA


Слайд 34

PPC Social media Influencer partnerships Native advertising PAID MEDIA OUTLETS


Слайд 35

Pay-Per-Click image source


Слайд 36

10 image source Prepare for ongoing management


Слайд 37

11 resource Remember to setup exclusions


Слайд 38

12 resource image credit Remember to set time limits


Слайд 39

13 source Leverage engagement ads


Слайд 40

14 source Promote your G+ page


Слайд 41

15 image credit Don’t miss out on retargeting


Слайд 42

16 resource image credit Use custom lists to target users who completed a certain action


Слайд 43

17 resource image credit Use custom combo lists to target users who visited specific pages


Слайд 44

18 source Try tools like Resonance


Слайд 45

19 source Try using Unruly


Слайд 46

Paid Social Media image credit


Слайд 47

source


Слайд 48

20 image credit Embrace the creepiness of Facebook


Слайд 49

21 * All logos link to company site Use tools to understand your audience


Слайд 50

21 Use tools to understand your audience * All logos link to company site


Слайд 51

22 source Target users by job title


Слайд 52

23 resource resource Create custom audiences on Facebook


Слайд 53

24 Target purchasers with related content


Слайд 54

25 resource Create lookalike audiences on Facebook


Слайд 55

26 source image credit Create lookalike audiences based off users who visited content


Слайд 56

27 Create high affinity target groups source image credit


Слайд 57

28 source image credit Keep an eye on FBNewswire


Слайд 58

29 resource image credit citation Use Twitter cards


Слайд 59

30 source source Hell, skip the content promo & go straight to the buy


Слайд 60

31 source Try Tubular Dashboard


Слайд 61

32 source Run ads on competing YouTube channels


Слайд 62

Influencer Partnerships image credit


Слайд 63

33 Use tools that connect you with bloggers * All logos link to company site additional tools


Слайд 64

34 image credit Think beyond website coverage


Слайд 65

35 Setup retargeting pixel on blogger’s site image credit


Слайд 66

Native Advertising image credit


Слайд 67


Слайд 68

source


Слайд 69

source


Слайд 70

source


Слайд 71

source $50,000


Слайд 72

source $30,000


Слайд 73

source $50,000


Слайд 74

source


Слайд 75

source


Слайд 76

36 Leverage content distribution platforms * All logos link to company site


Слайд 77

37 source Keep an eye on Google


Слайд 78

IS OUTREACH DEAD?


Слайд 79

image source


Слайд 80

social shares: 110K total visits: 1.8M


Слайд 81

source


Слайд 82

source


Слайд 83

source


Слайд 84

source


Слайд 85

source THE #KLONTZINATOR @Britt_Klontz


Слайд 86

GROUP THREE: EARNED MEDIA


Слайд 87

38 source Identify writers with amplification potential 1 2 3


Слайд 88

39 source Target bloggers that already follow you


Слайд 89

40 resource Use MailChimp to find similar email lists


Слайд 90

BY ALL MEANS TELL ME MORE ABOUT THE CONTENT YOUR COMPANY CREATED source


Слайд 91

source


Слайд 92

source


Слайд 93

source


Слайд 94

source


Слайд 95

source


Слайд 96

source ?


Слайд 97

image credit


Слайд 98

SPENDS WEEKS TRACKING YOU DOWN THEN CALLS IT SERENDIPITY. image credit


Слайд 99

image credit


Слайд 100

total visits: 322K social shares: 3,300


Слайд 101

total cost: $800 source


Слайд 102

total cost: $800 source


Слайд 103

made us a credible source source @jsedmond


Слайд 104

OUTREACH ON STEROIDS


Слайд 105

41 Use tools to find publishers * All logos link to company site


Слайд 106

41 Use tools to find publishers resource


Слайд 107

42 Target editors via LinkedIn source


Слайд 108

42 Target editors via LinkedIn source


Слайд 109

43 Target editors via Facebook resource


Слайд 110


Слайд 111


Слайд 112

source


Слайд 113

THANK YOU.


×

HTML:





Ссылка: