Digital Marketing Trends Disrupting Consumer Behavior v. 19

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What’s Next? @kyleplacy

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Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back

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What’s Next? @kyleplacy

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What’s Now? @kyleplacy

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Collaborative Economy one. @kyleplacy

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An economic model where creation, ownership and access are shared between people and corporations.

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@kyleplacy @kyleplacy #mixwest14

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Connected Consumer two. @kyleplacy

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Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report @kyleplacy

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constant. The connected consumer is

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68% of Canadian Consumers research products while in-store on their mobile phone (2013). Google’s Our Mobile Planet Report @kyleplacy

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@kyleplacy #ETFOM @kyleplacy

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@kyleplacy via ben-evans.com

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@kyleplacy via ben-evans.com

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@kyleplacy via ben-evans.com

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@kyleplacy #ETFOM @kyleplacy #mixwest14

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@kyleplacy via ben-evans.com

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The connected consumer is data.

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Sensor use is rising rapidly at +34% Y/Y growth. Mary Meeker’s 2014 Internet Trends Report @kyleplacy

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8 Billion units were shipped in 2013. Mary Meeker’s 2014 Internet Trends Report @kyleplacy

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Moments Matter three. @kyleplacy

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Humanizing Automation four. @kyleplacy

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Data equals Relevance

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We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy

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