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5 Strategies to Keep Lines Short at Your Next Event

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5 Strategies to Keep Lines Short at Your Next Event


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Your attendee’s experience at the entrance impacts their overall event experience.


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Long lines leave negative brand impressions


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Make sure you have a plan.


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5 Strategies to Keep Lines Short at Your Next Event


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Build a Plan That’s Right For You


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Eventbrite’s map for Maker Faire


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Example of consumer convention map


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Multiple entrances can pose multiple challenges


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General rules to keep in mind Put box offices near the entrance but not too close Ticket sales, will call and customer service should be close to each other Offer VIPs a speed lane or separate entrance Put security screenings before ticket checkpoint Put information booths inside but close to entry to be able to direct people there


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Planning your gate design How many lanes do I need? How many devices do I need? How many people do I need?


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Don’t forget your exit strategy.


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Communicate Early and Often


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Provide the basics and tips on your site


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Remind guests on order confirmations & tickets


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Encourage early arrival to avoid long lines


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Set expectations and share tips on social media


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Provide venue maps On your site Mobile maps Printed maps at all entry points


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Create prominent signage to guide the way


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Rely on technology to save time


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Use mobile ticket scanners for flexibility and speed


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Gilroy Garlic Festival uses Eventbrite’s fast, mobile point of sale solution


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Prime your people for speed


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Create a lot of little tasks Ticket scanning Bag check ID check Badge distribution Lanyards Goodie bags Customer service


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Recruit and on-board your volunteers Set expectations Clear directions Keep lines of communication open


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Host an on-site orientation Venue tour Share the event schedule Remind them of the rules they need to enforce


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Rely on a professional security company for faster ID and bag checks


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Rely on your own team with money and have an onsite supervisor empowered to make decisions


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Use data to inform your entry plan


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Inform your strategy based on past data Estimated number of attendees Know when rushes are Figure out your scan rate Set up your check-in process Determine when you open doors


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See how many people actually showed up


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Analyze peak check-in times


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Drill in hour-by-hour entry data


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5 Strategies to Keep Lines Short at Your Next Event Build a plan that’s right for you Communicate early and often Rely on technology to save time Prime your people for speed Use data to inform your entry plan


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Hosting an event? Talk to an Eventbrite expert at 1-800-350-8850. We’re available 24/7!


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