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Adapted from “20 Shocking Sales Stats That Will Change How You Sell” by BuzzBuilder

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Adapted from “20 Shocking Sales Stats That Will Change How You Sell” by BuzzBuilder


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If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them. Source: InsideSales.com


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92% of all customer interactions happen over the phone. 85% of customers report being dissatisfied with their phone experiences. Lesson: Spend time refining your telephone personality Source: Salesforce


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The best time to cold call is 4:00-5:00pm. The second best time is 8:00-10:00am. The worst times are 11:00am and 2:00pm. Source: InsideSales.com and Kellogg School of Business


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In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 8 attempts. Source: TeleNet and Ovation Sales Group


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The average salesperson only makes 2 attempts to reach a prospect. Source: Sirius Decisions


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Email marketing has 2x higher ROI than cold calling, networking or trade shows. Source: Marketing Sherpa


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Nurtured leads make 47% larger purchases than non-nurtured leads. Source: The Annuitas Group


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78% of salespeople using social media outsell their peers. Source: Forbes


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Visuals are processed 60,000x faster in the brain than text. Lesson: Use more visuals in your presentations. Source: Neo Mammalian Studios


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After a presentation, 63% of attendees remember stories. Only 5% remember statistics. Source: Authors Chip & Dan Heath


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80% of sales require 5 follow-up calls after the meeting. 44% of salespeople give up after 1 follow-up. Source: The Marketing Donut


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91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals. Source: Dale Carnegie


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70% of people make purchasing decisions to solve problems. 30% make decisions to gain something. Source: Impact Communications


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ABOUT US Corporate Learning & Performance Improvement is committed to meeting the learning needs of business in our community. We are actively working with over 345 organizations and thousands of students focused on programs and skills that address the demands of the new economy. Our mandate is to meet the challenges our partners face with relevant, flexible, practical programs that offer on the job training to employees with the goal of increasing productivity and closing the skills gap while supporting the commercial growth and prosperity of Eastern Ontario.


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