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Harnessing the Power of Cold Email

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Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com


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7 years of copywriting and content marketing Clients: Collaborated with Aaron Ross on compiling sequel to Predictable Revenue About Me


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Written emails that get as much as 38% response rates Generated 2-3x as many opportunities for the same cost of sales


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Email still beats all social media channels for bringing leads.


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Build your network & fill your pipeline with deals


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Inbound takes 6 months to 2 years to ramp up


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With Outbound Email, You Call the Shots


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97% of Cold Emails Are Ignored


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7 Sins of Cold Email


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1. Crappy Subject Lines


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2. You Write Like a Robot.


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3. Longer than the Great Wall


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4. Value Muddled in a Sea of Junk


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5. Don’t Take Your Pants off on the 1st Date


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6. Overdesigned HTML Emails


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7. Giving Up After 1 Email


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BAD COLD EMAILS 2-3 Examples + Why They Suck How to Change Them


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3 Ingredients to Great Cold Emails


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The First Sentence Question/Bold Statement Fear of Loss/Value


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The Value Story Social Proof Numbers/Stats Show, don’t tell value


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The Call to Action Incentivize Specific time or “When”?


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The Email that Got 16 New Customers


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3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting Heather R Morgan | Salesfolk CEO| heather@salesfolk.com


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