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Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com
7 years of copywriting and content marketing Clients: Collaborated with Aaron Ross on compiling sequel to Predictable Revenue About Me
Written emails that get as much as 38% response rates Generated 2-3x as many opportunities for the same cost of sales
Email still beats all social media channels for bringing leads.
Build your network & fill your pipeline with deals
Inbound takes 6 months to 2 years to ramp up
With Outbound Email, You Call the Shots
97% of Cold Emails Are Ignored
7 Sins of Cold Email
1. Crappy Subject Lines
2. You Write Like a Robot.
3. Longer than the Great Wall
4. Value Muddled in a Sea of Junk
5. Don’t Take Your Pants off on the 1st Date
6. Overdesigned HTML Emails
7. Giving Up After 1 Email
BAD COLD EMAILS 2-3 Examples + Why They Suck How to Change Them
3 Ingredients to Great Cold Emails
The First Sentence Question/Bold Statement Fear of Loss/Value
The Value Story Social Proof Numbers/Stats Show, don’t tell value
The Call to Action Incentivize Specific time or “When”?
The Email that Got 16 New Customers
3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting Heather R Morgan | Salesfolk CEO| firstname.lastname@example.org