Harnessing the Power of Cold Email

Понравилась презентация – покажи это...

Слайд 0

Harnessing the Power of Cold Email Heather R Morgan|@HeatherReyhan www.salesfolk.com

Слайд 1

7 years of copywriting and content marketing Clients: Collaborated with Aaron Ross on compiling sequel to Predictable Revenue About Me

Слайд 2

Written emails that get as much as 38% response rates Generated 2-3x as many opportunities for the same cost of sales

Слайд 3

Email still beats all social media channels for bringing leads.

Слайд 4

Build your network & fill your pipeline with deals

Слайд 5

Inbound takes 6 months to 2 years to ramp up

Слайд 6

With Outbound Email, You Call the Shots

Слайд 7

97% of Cold Emails Are Ignored

Слайд 8

7 Sins of Cold Email

Слайд 9

1. Crappy Subject Lines

Слайд 10

2. You Write Like a Robot.

Слайд 11

3. Longer than the Great Wall

Слайд 12

4. Value Muddled in a Sea of Junk

Слайд 13

5. Don’t Take Your Pants off on the 1st Date

Слайд 14

6. Overdesigned HTML Emails

Слайд 15

7. Giving Up After 1 Email

Слайд 16

BAD COLD EMAILS 2-3 Examples + Why They Suck How to Change Them

Слайд 17

3 Ingredients to Great Cold Emails

Слайд 18

The First Sentence Question/Bold Statement Fear of Loss/Value

Слайд 19

The Value Story Social Proof Numbers/Stats Show, don’t tell value

Слайд 20

The Call to Action Incentivize Specific time or “When”?

Слайд 21

The Email that Got 16 New Customers

Слайд 22

3x Your Qualified Leads with Salesfolk B2B Copywriting Consulting Heather R Morgan | Salesfolk CEO| heather@salesfolk.com