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The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce

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The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce Justyna Skorupska Managing Director FACT-Finder Polska


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Customer in the center point of attention The customers don’t want to be forced to choose between online and offline


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European e-commerce Constance growth 3


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Each of retailers has its own OMNI-CHANNEL STRATEGY but similar interests drive them to FACT-Finder.


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The Strategic questions for retailers in 2014 Innovative and simple shopping experience Connect online and offline channels Implement ROPO Strategy Create outstanding online experience Leverage existing technologies 5 Main goal: Create a perfect customer experience based on data.


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Build innovative shopping experience We make data from multiple sources accessible and drive product presentation by smart business rules in all sales channels.


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Centralised and integrated information systems drive the customer experience FACT-Finder delivers the right message for the right action in the right channel Discover all information in all channels


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Win customer insights through analysis Log-File Analysis Detail Sites Analysis 8


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Seduce and inspire in Sales Process 11 Special offers or best sellers should be highlighted on a prominent position.


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Seduce and inspire in Sales Process 12 Brands, special offers or best sellers should be highlighted on a prominent position.


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Seduce and inspire in Sales Process 13 Brands, special offers, best sellers or advisory campaigns should be highlighted on a prominent position.


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Scenarios from Europe‘s leading retailers Content delivery: From search to a local store Local availability: Relevant results for the shops nearby Seduce and inspire: Merchandising and promotion Gaining insights: From data to analysis and optimisation


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When INSTORE-PICKUP really makes sense 15 40 kilos – 5 Euro: You don‘t want to send such a product


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OMNI-CHANNEL TOUCHPOINTS IN-STORE In order to sell products already sold-out in bricks and mortar, Sportcheck works with an iPad at the POS. +60% in-store orders Key Benefits: 60% more in-store orders Increase average basket volume instore through online sales Increased profitability Higher brand loyalty


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MULTICHANNEL TOUCHPOINTS WEB Provide integrated online shopping experience (RoPo) to drive online sales and in-store sales and enhance customer convenience +30% revenue Key Benefits: 70% of online orders are picked up in the store Cross-selling: 1/3 of these customers buy additional merchandise when they pick up their orders 3-fold increase in basket increased profitability enhanced customer brand loyalty


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THANK YOU FOR FOR YOUR ATTENTION Justyna Skorupska @justyna.skorupska www.fact-finder.pl


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