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The Key to Omnichannel Success Delivering the right data to the right customer retail & e-commerce Justyna Skorupska Managing Director FACT-Finder Polska
Customer in the center point of attention The customers don’t want to be forced to choose between online and offline
European e-commerce Constance growth 3
Each of retailers has its own OMNI-CHANNEL STRATEGY but similar interests drive them to FACT-Finder.
The Strategic questions for retailers in 2014 Innovative and simple shopping experience Connect online and offline channels Implement ROPO Strategy Create outstanding online experience Leverage existing technologies 5 Main goal: Create a perfect customer experience based on data.
Build innovative shopping experience We make data from multiple sources accessible and drive product presentation by smart business rules in all sales channels.
Centralised and integrated information systems drive the customer experience FACT-Finder delivers the right message for the right action in the right channel Discover all information in all channels
Win customer insights through analysis Log-File Analysis Detail Sites Analysis 8
Seduce and inspire in Sales Process 11 Special offers or best sellers should be highlighted on a prominent position.
Seduce and inspire in Sales Process 12 Brands, special offers or best sellers should be highlighted on a prominent position.
Seduce and inspire in Sales Process 13 Brands, special offers, best sellers or advisory campaigns should be highlighted on a prominent position.
Scenarios from Europe‘s leading retailers Content delivery: From search to a local store Local availability: Relevant results for the shops nearby Seduce and inspire: Merchandising and promotion Gaining insights: From data to analysis and optimisation
When INSTORE-PICKUP really makes sense 15 40 kilos – 5 Euro: You don‘t want to send such a product
OMNI-CHANNEL TOUCHPOINTS IN-STORE In order to sell products already sold-out in bricks and mortar, Sportcheck works with an iPad at the POS. +60% in-store orders Key Benefits: 60% more in-store orders Increase average basket volume instore through online sales Increased profitability Higher brand loyalty
MULTICHANNEL TOUCHPOINTS WEB Provide integrated online shopping experience (RoPo) to drive online sales and in-store sales and enhance customer convenience +30% revenue Key Benefits: 70% of online orders are picked up in the store Cross-selling: 1/3 of these customers buy additional merchandise when they pick up their orders 3-fold increase in basket increased profitability enhanced customer brand loyalty
THANK YOU FOR FOR YOUR ATTENTION Justyna Skorupska @justyna.skorupska www.fact-finder.pl