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15 Comparison Shopping Engine Tips for Retailers

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15 Comparison Shopping Engine Tips for Retailers How to make the most of your CSE campaigns.


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CSE TIP #1: Write Better Product Titles Include top search queries when possible


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CSE TIP #2: Increase Description Lengths


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CSE TIP #3: Tag Your Destination URLs Consider: UTM_Source = CSE Name (eg. Shopzilla) UTM_Medium = CPC UTM_Campaign = Brand or Category UTM_Ad_Content = Product Type UTM_Keyword = Product Code


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CSE TIP #4: Choose Your Categories Wisely Minimum CPCs vary category to category


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CSE TIP #5: Exclude Affiliate Traffic From Google & Bing Ads


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CSE TIP #6: Include Your Logo


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CSE TIP #7: Send High Quality Images Increase file size Consider white backgrounds Find alternative views Use custom images Don’t use placeholders


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CSE TIP #8: Design A Bidding Strategy Several different ways to bid in CSEs


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CSE TIP #9: Zero Bids in Shopzilla


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CSE TIP #10: Below Rate Card Bids in PriceGrabber Submit ‘below rate card’ bids via the feed or UI Use bids with a bid type value of ‘absolute’


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CSE TIP #11: Create Benchmark Reports Monitor your KPIs (Key Performance Indicators)!! Combine clicks & costs reported from each CSE w/ sales & revenue from Google Analytics


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CSE TIP #12: Don’t Let Your Feeds Expire Feeds expire due to: Inadequate budgets/Insufficient funds Feeds not be uploaded frequently enough Expired credit card information


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CSE TIP #13: Be Patient With New Feeds Let the robots do their job!


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CSE TIP #14: Don’t Set It & Forget It


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CSE TIP #15: Pay Attention to Data Quality Warnings Frequently check Google Merchant Center Look for uncategorized products in all CSEs Run data quality reports when available


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Free CSE Review Get a personalized CSE review contact Mike at feeds@roirevolution.com Do CSEs make you feel like this guy?


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