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15 Comparison Shopping Engine Tips for Retailers How to make the most of your CSE campaigns.
CSE TIP #1:Write Better Product Titles Include top search queries when possible
CSE TIP #2:Increase Description Lengths
CSE TIP #3:Tag Your Destination URLs Consider: UTM_Source = CSE Name (eg. Shopzilla) UTM_Medium = CPC UTM_Campaign = Brand or Category UTM_Ad_Content = Product Type UTM_Keyword = Product Code
CSE TIP #4:Choose Your Categories Wisely Minimum CPCs vary category to category
CSE TIP #5:Exclude Affiliate Traffic From Google & Bing Ads
CSE TIP #6:Include Your Logo
CSE TIP #7:Send High Quality Images Increase file size Consider white backgrounds Find alternative views Use custom images Don’t use placeholders
CSE TIP #8:Design A Bidding Strategy Several different ways to bid in CSEs
CSE TIP #9:Zero Bids in Shopzilla
CSE TIP #10:Below Rate Card Bids in PriceGrabber Submit ‘below rate card’ bids via the feed or UI Use bids with a bid type value of ‘absolute’
CSE TIP #11:Create Benchmark Reports Monitor your KPIs (Key Performance Indicators)!! Combine clicks & costs reported from each CSE w/ sales & revenue from Google Analytics
CSE TIP #12:Don’t Let Your Feeds Expire Feeds expire due to: Inadequate budgets/Insufficient funds Feeds not be uploaded frequently enough Expired credit card information
CSE TIP #13:Be Patient With New Feeds Let the robots do their job!
CSE TIP #14:Don’t Set It & Forget It
CSE TIP #15:Pay Attention to Data Quality Warnings Frequently check Google Merchant Center Look for uncategorized products in all CSEs Run data quality reports when available
Free CSE Review Get a personalized CSE review contact Mike at firstname.lastname@example.org Do CSEs make you feel like this guy?