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Good Guide to a Great Podcast

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GUIDE TO GREAT PODCASTS SETH PRICE VP, INDUSTRY RELATIONS AT PLACESTER


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GOOD GUIDE TO A GREAT PODCAST A Step by step guide to getting started in podcasting. From choosing your format, recording your first episode and building an audience. Seth Price @sethstuff


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PODCASTS
 ARE CHANGING THE WAY WE CONSUME CONTENT We’re swimming in content, but unlike blogs, vines or videos, podcasts and audio based content allows us to effectively multitask. While doing everything from washing dishes, running to driving a car. Seth Price @sethstuff


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MORE THAN 46 Million People Listen to Podcast Monthly Seth Price @sethstuff


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"Weekly podcast listeners average 6 podcasts per week" Edison Research


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HIGHLY MOBILE PODCAST LISTENERS ARE….. 1 64% listen on a portable device. SUPER SOCIAL 4 93% actively use social media. 3 AFFLUENT With household incomes of $75,000 or more. 2 HIGHLY EDUCATED 31% completed some grad school or advanced degree. A MARKETERS DREAM


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1. PICK
 A GOOD PODCAST
 FORMAT This will help you tell the story that matters to you and your audience. Seth Price @sethstuff


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SOLO TALKING HEAD ONE PERSON TALKING INTO A MIC OR CAMERA. THE CONTENT CAN BE NEWS-RELATED, OPINIONS, TUTORIALS OR ANY OTHER INFORMATION THAT CAN BE PROVIDED BY ONE PERSON. Seth Price @sethstuff


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TRY THIS SOLO PODCAST Click


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INTERVIEW STYLE AN INTERVIEW FORMAT CAN ADD INTEREST TO YOUR PODCAST AND ALLOW YOU TO LEVERAGE INFLUENCERS TO BUILD AUDIENCE. Seth Price @sethstuff


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TRY THIS INTERVIEW PODCAST Click


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MULTI-HOST FORMAT A MULTI-HOST PODCAST FORMAT HAS TWO OR MORE HOSTS AND ALLOWS FOR A MORE CONVERSATIONAL SHOW. THIS IS A GREAT WAY TO ADD TO THE INTEREST FACTOR AND PRESENT MORE THAN ONE VIEWPOINT. Seth Price @sethstuff


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TRY THIS MULTI-HOST PODCAST Click


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NARRATIVE STYLE NARRATIVE PODCASTS ARE STORY-DRIVEN SHOWS, THEY RELY ON HEAVY EDITING TO SPLICE TOGETHER THE RIGHT STORY, PULLING FROM INTERVIEWS AND OTHER RECORDINGS, SOUNDS, AND MUSIC. MUCH LIKE A JOURNALIST. Seth Price @sethstuff


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TRY THIS NARRATIVE PODCAST Click


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VIDEO FORMAT VIDEO CAN BE A VERY ENGAGING FORMAT FOR PODCASTS, AND IT’S A GREAT WAY TO CREATE A MORE PERSONAL RELATIONSHIP YOUR LISTENERS/VIEWERS. Seth Price @sethstuff


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TRY
 THIS VIDEO PODCAST Click


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2. YOU NEED 
 REALLY 
 GOOD
 SOUND Seth Price @sethstuff


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"We can identify a friend’s voice after hearing just two words" Plante-Hébert Seth Price @sethstuff


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START WITH A MICROPHONE As budget allows GOOD BETTER BEST Logitech H110 Blue Snowball Heil PR-40 Better than earbuds, but that’s about it. $12+- Decent sound and a little softening of the audio. $50+- Cream of the crop, helps me sound more like Barry White. $315+- Seth Price @sethstuff


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GET A POP FILTER IT HELPS TO MINIMIZE PLOSIVES LIKE P’S AND B’S AND CAN CUT DOWN ON SIBILANCE (THE HISSING NOISE THAT CAN COME FROM OVERLY APPARENT S SOUNDS). JUST FANCY WORDS TO DESCRIBE MAKING YOU SOUND BETTER. Seth Price @sethstuff


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GRAB 
 SOME
 HEAD
 PHONES THE HEADPHONES HELP YOU HEAR YOUR OWN VOICE AND BLOCKS OUT THE BACKGROUND NOISE. THIS WAY YOU CAN LEARN WHERE YOU MIGHT BE LOSING PITCH OR RHYTHM OR SPEAKING INAUDIBLY. Seth Price @sethstuff


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CONSIDER A MIXER EVEN AN INEXPENSIVE MIXER LIKE THIS ALESIS MULTIMIX 8. IT WILL HELP YOU ADJUST MULTIPLE TRACKS TO GET CLOSER TO THAT SUPER-WARM NPR SOUND. PS. THIS IS THE ONE I USE. Seth Price @sethstuff


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RECORD IN A QUITE PLACE IDEALLY A SOUND-PROOF ROOM. BARRING THAT, A SMALLER ROOM WITH CARPETING, NOISE ABSORBING FURNITURE AND ZERO RUNNING FANS. IF ALL ELSE FAILS, RECORD UNDER A BLANKET, IT REALLY WORKS. Seth Price @sethstuff


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3. PREPARE FOR YOUR PODCAST Seth Price @sethstuff


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INVITE 
 YOUR GUESTS Seth Price @sethstuff


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ESTABLISH A WORKFLOW Use Google Docs & DropBox to Store Everything Schedule Recording Record in large chunks of time to gain some efficiency. Record Episode, intro, outro and any sponsorship ads you might have. Edit & Write Post Research Subject Each episode will be an opportunity for you to learn. Be prepared. Seth Price @sethstuff Be ruthless, create the show you wan’t to listen to.


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4. YOU NEED 
 A GOOD
 LAUNCH Seth Price @sethstuff


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“Marketing is a contest for peoples attention" Seth Godin Seth Price @sethstuff


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GIVE YOURSELF TIME TO CRUSH IT YOU NEED A GOOD A RUNWAY TO GET SOME RECORDINGS UNDER YOUR BELT, GET YOUR WEBSITE SETUP AND YOUR BRANDING SQUARED AWAY. Seth Price @sethstuff


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TRY A PRE LAUNCH IT HELPS SPREAD THE WORD, BUILD SOME MOMENTUM AND TEST YOUR IDEAS. Seth Price @sethstuff


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PODCAST PROMOTION TACTICS You’re Building a Brand Here! Build Your Email List Nurture them, ask for feedback, give them something worth sharing Guest Podcasting Be a guest on others podcasts. Don’t fear rejection, embrace it. Leverage Social Media Guest Posting It still works, share your best stuff and weave you podcast into the mix Seth Price @sethstuff Build where your tribe hangs out. Like Gary V says “give, and give some more”


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SPEND 80% ON PROMOTION ONCE YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. PLAN TO SUCCEED. Seth Price @sethstuff


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LEVERAGE INFLUENCER MARKETING Make Those Around You Look Good Co-Create with Them Nothing better than creating content with those you admire and sharing in the promotion and audience building. @ Share Their Expertise Plan Grow your influencer network before you need them. SMS Classic, Dale Carnegie. We like to hear the sound of our own names. And more than that, we love it when our ideas are discovered by others. Make Them Successful Connect on Social Share their content, comment on their content, create content about them. Seth Price @sethstuff Sounds counter intuitive, trust me on this one. If you help others succeed, I guarantee all ships will rise with the tide.


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5. CREATE PODCAST
 BABIES Seth Price @sethstuff


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REPURPOSED CONTENT
 IS YOUR BABY EBOOKS, BLOG POSTS, GUEST POSTS, INFOGRAPHICS & SLIDESHARES LIKE… THIS ONE. :) Seth Price @sethstuff


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6. BE CURIOUS
 QUESTION
 EVERYTHING EXPERIMENT Seth Price @sethstuff


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Yea! More Stuff Podcasting for Beginners Kevan Lee of Buffer goes deep on the subject, covering everything from tools, apps and distribution. How to Get Started Pat Flynn, one of my favorite podcasters, shares all on how to get started, step by step. Pushing Through The Crap Ira Glass of This American Life recorded this video quite a while ago and it's brilliant. How to get through the period when you suck. Seth Price @sethstuff Podcast Brand Building Some of my favorite resources on the subject of using a podcast to build your brand and grow your business. A Launch Case Study Scott Britton of Life Long Learner wrote a fantastic case study on the launch of his podcast. Learn all of the promotional techniques he used. Podcasting Conference The best conference on podcasting around. The Podcast Movement conference is amazing. Worth attending if you start to take this seriously.


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SAY HI, I DON’T BITE Placester Craft of Marketing Speaking Why I Get Up In The Morning Why I Stay Up At Night How I Share If you’re a professional in Real Estate, we build amazing tech. The blog and podcast where I share everything I learn about marketing. Have me come speak at your event. I’m on a mission to help others win. Seth Price @sethstuff


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