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Shopatron Slideshow 4 Retailers That Blend Online and Offline for the Ultimate Omni-Channel Experience
4 Retailers That Blend Online and Offline for the Ultimate Omni-Channel Experience Consumers have heightened shopping expectations in the era of omni-channel commerce. In an age of avid online shopping, it’s all about convenience. Seventy-one percent expect to view in-store inventory online, while 50% expect to buy online and pick up in store (Forrester). 71%
4 Retailers That Blend Online and Offline for the Ultimate Omni-Channel Experience Consumers still value the timeless benefits of the in-store experience. Don’t forget about the experience. Sixty-one percent still value asking sales associates for information and 65% research online and purchase in store (Forrester and PWC). 61%
4 Retailers That Blend Online and Offline for the Ultimate Omni-Channel Experience When consumers were asked to rank the most important factors that attract them to shopping in a physical store, 73% chose “Ability to see, touch and try merchandise” (PWC). The multi-touch shopping journey. 73%
4 Retailers That Blend Online and Offline for the Ultimate Omni-Channel Experience Forward-thinking retailers are taking note of the evolving omni-channel landscape. These 4 retailers are leading the way by innovatively blending physical and digital channels to bring consumers a new kind of seamless shopping experience. Merging online convenience and in-store experience.
1 "It's clear to me that the consumer likes shopping online. I am focused on how do we make them feel as comfortable and ready to buy in our stores as they do online?” – Terry J. Lundgren, Chairman & CEO, Macy’s Macy’s Anticipates Evolving Consumer Needs... Image Source
1 … And Gives Their Cosmetics Counter a Facelift The Macy’s Beauty Spot interactive touch-screen kiosk “is particularly aimed at a customer who comes into a department store but really prefers to shop on their own, as opposed to coming up to a counter and getting assistance.” – Jim Sluzewski, Corporate Communications & External Affairs, Macy's Image Source
2 Sephora Makes In-Store Technology Beautiful… "Digital is a must for the future of retailing … We're giving our clients the most customizable experience in the beauty industry, and connecting clients with our experts in the ways that are most relevant to them. We're excited to makeover the future of shopping." – Julie Bornstein, Executive Vice President & CMO, Sephora Image Source
2 … And Gives Physical Shopping a Makeover "Some retailers are afraid to allow devices in their stores, but we embrace it. We're bridging the online and offline world, and making it as easy as possible to find the products you want, in a way that's cool, familiar and helpful." – Bridget Dolan, Vice President, Digital Marketing, Sephora Image Source
3 The Home Depot Raises the Bar… The Home Depot sells more than 3,000 appliances. Without enough room to stock that many appliances on the floor, Home Depot introduced the Appliance Finder, a customer focused endless aisle experience that digitally brings the entire inventory to the sales floor. Image Source
3 … And Reconstructs Their Appliance Experience The Home Depot has reported a 10% increase in appliance sales in stores featuring the self-service, transactional Appliance Finder. Image Source
4 Kate Spade Fashions the Next Retail Trend... Kate Spade Saturday recently partnered with eBay Inc. to bring seamless online shopping to the physical space, launching 24-hour window shops in Manhattan. The interactive storefronts allow shoppers to browse and order from a storefront touchscreen, schedule free one-hour delivery to anywhere in the city and pay right from their phone upon delivery. Image Source
4 … And Restyles the Concept of Window Shopping "With Kate Spade Saturday, we are making vertical surfaces shoppable that weren't being utilized otherwise. This new exciting innovation gives consumers more choices to shop 24 hours a day with the flexibility of scheduling delivery anytime, anywhere in Manhattan.” – Steve Yankovich, Vice President of Innovation & New Ventures, eBay Inc. Image Source
Endless Inventory Increase Sales Customizable Experience Drive More Customer Engagement Combine Benefits of Online and Offline Shopping Better Utilize Physical Space Seamless Shopping Experience A Win-Win for Retailers and Consumers! Recap: The Benefits of Interactive Kiosks
Looking for more retail inspiration? Head over to the Shopatron website for dozens of resources on how to transform your retail strategy. ecommerce.shopatron.com/resources