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Decoding the Power of E-Commerce

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Decoding the Power of E-Commerce August 7, 2014


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What can Ecommerce do…


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Agenda Drivers of growth in Online Retail 2 New Opportunities in Retail 1 How can Amazon help? 3 Online Retail in a nutshell 4 New Opportunities in Retail 1


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New opportunities in Retail - Online Retail Nationwide Reach Low cost of Operation Online retail enables sellers to showcase & sell their products to customers pan India, thereby increasing sales Significantly reduces incremental costs of setting up new stores (real estate, manpower, other overheads) resulting in better profits


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Range of products on display increases significantly since there is no limit to shelf space as in case of store(s) Product display space Inventory Management Challenges & costs of managing inventory across multiple stores reduced New opportunities in Retail - Online Retail VS


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Agenda Drivers of growth in Online Retail 2 New Opportunities in Retail 1 How can Amazon help? 3 Online Retail in a nutshell 4 New Opportunities in Retail 1


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Consumer shopping behavior is changing TIME Internet Growth Drivers


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Mobile Commerce 198 MM Internet subscribers in India of which 176 million accessed the Internet through mobile phones! 50% of the internet users in India are ‘mobile only’ — compared to 20-25% across developed countries Mobile devices contribute to 35% of the traffic on Amazon.in Source: Report from Mumbai-based financial advisory firm Avendus Capital


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Ecommerce Growing Rapidly in India Growing trend of Indian offline retailers going online with their own sites, e.g. The Bombay Store, Amrapali, Meena Bazaar, Mom & Me, Nalli Silks Traditional multi-brand offline sellers also going online with Amazon.in, e.g. Future Retail, Shoppers Stop, Croma, Vijay Sales, Staples, The Mobile Store, Univercell More than 45% of the orders on Amazon.in are from cities outside of the 4 metros Offline retailers growing online


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Agenda Drivers of growth in Online Retail 2 New Opportunities in Retail 1 How can Amazon help? 3 Online Retail in a nutshell 4 New Opportunities in Retail 1


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Amazon Advantage Engagement: 35 Lakh+ Facebook fans Largest selection across Books, Home & Kitchen, Sports, Fitness & Outdoors, Music, Video Games, Luggage & Backpacks, Toys & Games, Fashion Jewellery, Movies & TV shows, Beauty Products, Men’s Inner wear & Pet Supplies categories 29 categories, 1.7 crore+ products, Growing base of 9000+ Sellers


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Amazon Advantage We have shipped products to more than 19,000 pin codes in India First to launch premium delivery services (next day, scheduled delivery). Partnership with Indian Postal Service. Helping customers to buy from their social circles


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Amazon Advantage First to introduce Gift Cards in 9 Indian languages for 200 different occasions


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Amazon: Exclusive Brand Partnerships


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Amazon’s Current Offerings in India With SOA, List and Sell your products on the Amazon platform. We also provide pick-up and delivery with Amazon Easy Ship* You sell it, we ship it. With FBA, store your products in Amazon fulfillment centers, while we pack, ship & provide customer service *To locations covered by Easy Ship


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Amazon’s Current Offerings in India


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Amazon’s Current Offerings in India Reach millions of online shoppers with ads on Junglee.com that link to product pages on your website Advertise your offline store on Junglee.com


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Businesses Nearby on Junglee.com Your store will be listed on the Product detail page Your contact number and address will be listed helping customers connect with you as they search for products Offer notes can be provided to attract customers


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Key Benefits


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Key Benefits


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Sellers of various sizes & categories sell on


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How Ecommerce is impacting lives…


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Agenda Drivers of growth in Online Retail 2 New Opportunities in Retail 1 How can Amazon help? 3 Online Retail in a nutshell 4 New Opportunities in Retail 1


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Online should be viewed as: Sales Channel Marketing Channel Research Destination Digital Content Provider Online Retail in a Nutshell


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THANK YOU! To learn more, Call: 1800-419-7355 Email: sell@amazon.in or Visit: www.amazonservices.in


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