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Creating Buzz in a Digital World

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WHO I AM! TASOS VELIADIS


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THE SITUATION TODAY


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DIGITAL WORLD FULL OF…


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USERS


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PLATFORMS


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CHOICES


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NOISE!


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A world full of content From everyone


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Some useful stats


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Facebook 41 THOUSEND POSTS EVERY SECOND


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Youtube 100 hours of video every minute


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instagram 3600 Photos every minute


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Twitter 278 thousand tweets


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>6.000.000 Digital users in greece


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But who cares?


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Who want to listen?


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Brands have to listen


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brands have to be more useful for the users


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brands have to create more powerful messages


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How?


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LET’S START FROM THE BEGINNING


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STRATEGY INSIGHTS TRENDS MEDIA ACTIVATI ONS


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strategy


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Focus on strategy


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Find your audience


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Find the right platforms


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Find the right paths


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Use KPI’s


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Money money money


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insight


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insight


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iNSIGHT = THE CAPACITY TO GAIN AND ACCURATE DEEP UNDERSTANDING OF SOMEONE ORE SOMETHING


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wHY IS A GOOD INSIGHT LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE-EXECUTIVE DIRECTOR WPP LONDON


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trends


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Trends is your friend


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Trends = INNOVATION


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Trends = REASERCH AND INNOVATION


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5 TRENDS FOR 2016


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Status tests


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Contextual omnipresence


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Insider trading


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Beneficial intelligence


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Perspective shifts


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activations


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Create stories stories based on local heroes – stories with great messages


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Reach influencers


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Turn your costumers into fans


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Create hashtags


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Be useful for your fans


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Create phygital activations


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Social media = media


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60% production 40% media


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1 - 9 - 90


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Earned media is your friend


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Create targeted adverts


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the right platfors facebook – google – youtube – instagram – outdoor etc


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From interruptive ads


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to


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Unique branded content


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Content worth sharing!


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Tasos veliadis Facebook.c om/ tasosvel veliadis@s ocialab.gr @tasosv eliadis


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