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Ad Receptivity: An Inconvenient Truth

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1 Ad Receptivity: An Inconvenient Truth Sue.elms@millwardbrown.com @SueatMB https://uk.linkedin.com/pub/sue-elms


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Q: Describe when you last remember realizing a video ad had been targeted at you. Where did it happen and how did it make you feel? Q: Advertisers can target the video ads you see in many different ways. How do you feel about video ad targeting based on…?


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Q: How would you characterize your attitude towards the following formats of video advertising? Q: How much control do you feel you have over whether you do or don't watch the following formats of video advertising?


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Source: BrandZ 2014 UK


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