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8 Misconceptions About the Future of Media

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Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris


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News Events Data Space


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• 24/7 reporting • 25/50+ posts a day • Between 200000 and 400000 daily visitors • 2,5m+ • #20 followers on social media in top 100 blogs in the world (out of 300 million blogs). In top 5 blogs in technology, in reach & influence


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8 misconceptions about the FUTURE OF MEDIA


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1/8 We can reach the whole world!


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244 Countries


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2/8 Online advertising is The Future


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Banners aren’t working


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Banners aren’t working


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3/8 Online advertising is Doomed


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Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion


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Over the next 5 years, the consumer tech and media industry will grow by over $500 Billion


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24h?


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‘Bossvertising’


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4/8 Social media means your audience will do your marketing for you


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Shares ≠ Visitors ≠ Revenue


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5/8 You can engage directly with your Community


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Trolls?


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Do feed the trolls


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6/8 Getting started is cheap and easy


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7/8 There’s already too much news online too much


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Being first matters less, and is harder Knowing what happened and why matters more and is also harder


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8/8 We have to find out what works


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9/8 Mobile is the future, so we need apps


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Mobile isn’t mobile


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So why aren’t apps the future?


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27 apps used per month


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79% spent on only 5 apps


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So… Conclusion


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It is really difficult to make something people want Making money from something that people really want, is relatively easy


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Boris Veldhuijzen van Zanten Co-founder & CEO TNW @Boris


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