'

7 Social Media Rules for Brands #SMWMumbai 24th Sept'14 Rajdeep Chatterjee Microsoft India @rajdeepc

Понравилась презентация – покажи это...





Слайд 0

7 Social Media Rules for Brands #SMWMumbai 24th Sept'14 Rajdeep Chatterjee Microsoft India @rajdeepc


Слайд 1

There was a time when the head would bow only to God @rajdeepc


Слайд 2

Today… ? @rajdeepc


Слайд 3

“It is the first thing I do every Morning and the last thing every night” Everyone @rajdeepc


Слайд 4

An average user checks her smartphone 150 times a day @rajdeepc


Слайд 5

Of this 150 times how many times does the consumer engage with my brand @rajdeepc


Слайд 6

Thumb Rule Think social Think smartphone @rajdeepc


Слайд 7

If a bear had to catch fish…where would you recommend he go @rajdeepc


Слайд 8

To fish where the fish are…right @rajdeepc


Слайд 9

Thumb Rules Think social Think smartphone Be where the consumer is, instead of getting the consumer to where your brand is @rajdeepc


Слайд 10

What do fishes do best Swim away…right @rajdeepc


Слайд 11

So do people… @rajdeepc


Слайд 12

Thumb Rules Think social Think smartphone Be where the consumer is, instead of getting the consumer to where your brand is Consumers move…chase the consumer’s companionship not the platform you created @rajdeepc


Слайд 13

When you want to invite friends to an afternoon of fun…how do you call them all @rajdeepc


Слайд 14

Or a quiet afternoon with someone special…how do you go about it? @rajdeepc


Слайд 15

You create a Whatsapp group…and then fix up a place to meet right? @rajdeepc


Слайд 16

When people don't live in silos then as a brand we can’t be offering silo engagements either…can we? @rajdeepc


Слайд 17

Thumb Rules Think social Think smartphone Be where the consumer is, instead of getting the consumer to where your brand is Consumers move…chase the consumer’s companionship not the platform you created Life is digital & physical fusion…should it be different for your brand? @rajdeepc


Слайд 18

What’s so special about Bruce Lee He trained everyday …thru the year @rajdeepc


Слайд 19

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times” @rajdeepc


Слайд 20

Thumb Rules Think social Think smartphone Think of being where the consumer is, instead of getting the consumer where your brand is Consumers move…chase the consumer’s companionship not the platform you created Life is digital & physical fusion…should it be different for your brand? An Always on approach and say a few things to them repeatedly…in different words but meaning the same @rajdeepc


Слайд 21

In a relationship what do men not do? @rajdeepc


Слайд 22

They don’t listen!! @rajdeepc


Слайд 23

Every time there is a conversation what do guys do? @rajdeepc


Слайд 24

They go on a problem solving mode! @rajdeepc


Слайд 25

Isn't this what most brands do on social media Strike up a conversation Hear but don’t listen Promptly offer a Solution @rajdeepc


Слайд 26

Choices Choices Choices @rajdeepc


Слайд 27

IFTTT If This Then That @rajdeepc


Слайд 28

Thumb Rules Think social Think smartphone Think of being where the consumer is, instead of getting the consumer where your brand is Consumers move…chase the consumer’s companionship not the platform you created Life is digital & physical fusion…should it be different for your brand? An Always on approach and say a few things to them repeatedly…in different words but meaning the same Listen and Adapt to the consumer’s adaptive journeys @rajdeepc


Слайд 29

Now will ask you to ponder over some thing @rajdeepc


Слайд 30

Marketing is about consumer’s mind…about perceptions…right @rajdeepc


Слайд 31

Most brands research the impact TV has in driving consumer perception @rajdeepc


Слайд 32

But how many brands measure the impact digital engagement has in the consumer’s mind @rajdeepc


Слайд 33

Whatever we measure Grows @rajdeepc


Слайд 34

Thumb Rules Think social Think smartphone Think of being where the consumer is, instead of getting the consumer where your brand is Consumers move…chase the consumer’s companionship not the platform you created Life is digital & physical fusion…should it be different for your brand? An Always on approach and say a few things to them repeatedly…in different words but meaning the same Listen and Adapt to the consumer’s adaptive journeys Measure the impact of digital to the brand @rajdeepc


Слайд 35

Thank You! Tell me more @rajdeepc


×

HTML:





Ссылка: