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10 Reasons Why Twitter is Content Marketing's Best Friend

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Hi. I’m Mark W. Schaefer. An author. Blogger. Marketing consultant. College educator.


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I’m here today to talk to you about the unexpected power of Twitter.


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Twitter can be an important part of any content marketing strategy.


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That might seem surprising, since we are limited by what we can accomplish with 140 characters.


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That’s why I’m here today


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to help you expand your view of Twitter as an essential piece of your content marketing strategy.


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So here are 10 reasons why Twitter is Content Marketing’s Best Friend.


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1 Twitter offers the fastest way to build an audience of relevant followers for your content.


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Why? Because you can interact with the right people for your business.


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Even if they don’t follow you back.


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Even if they don’t follow you back. (You can’t do that on Facebook or LinkedIn.)


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2 There are so many ways to find a relevant audience on Twitter.


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Like Twello — a sort of Yellow Pages for Twitter.


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Or Twitter Advanced Search


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You can also find 25 Twitter search strategies in my book The Tao of Twitter.


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3 Smart interaction on Twitter will lead people to your content.


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If you spend your time building relationships on Twitter If you spend your time building relationships on Twitter


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people will (eventually) be interested in the links you share.


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That includes your own content!


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4 News breaks on Twitter.


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I know.


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But it’s true.


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So if you’re looking to comment on and share the newest ideas, start on Twitter.


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So if you’re looking to comment on and share the newest ideas, start on Twitter. (Sorry, Ron.)


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5 You have access to the web’s best teachers on Twitter.


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Educate yourself on Twitter.


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Curate a list of the best thought leaders in your industry.


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Following that list will be an unmatched resource.


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Why?


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Because not only are you seeing their content but also the important links they’re following.


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6 Your Twitter feed provides you with a steady stream of content ideas.


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Coming up with interesting content to tweet every day…


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can be a real BEAR.


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Retweeting exceptional content can help with that burden.


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Ahh, that’s much more like it.


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Retweeting content is also a good way to build relationships.


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After all…


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Nothing says “I love you” on Twitter like a RT now and then.


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7 Tweets are powerful social proof on the web.


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Here’s a simple example of the power of social proof.


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Let’s say you are searching for advice on “how to grow tulips”. Let’s say you are searching for advice on “how to grow tulips”.


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You find 2 blog posts.


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One has been tweeted 5 times.


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One has been tweeted 500 times.


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Which one will you read?


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That’s social proof!


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The tweet actually ignites the content!


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8 You can build an internal network to help you achieve social proof.


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For example, I receive a weekly email from a client with suggested tweets.


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If some of them fit the content I normally share, I’m happy to spread quality ideas.


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Are you activating your employees and stakeholders in your content plan?


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9 Twitter has SEO benefits.


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Google acknowledges and rewards the validation that comes through social sharing.


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And why wouldn’t they?


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Content that spreads through Twitter is a sign you’re doing something good at your place!


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10 Twitter advertising can help ignite your content.


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If you’ve exhausted organic ways to ignite your content, have you considered Twitter advertising?


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It’s easy to use and you only pay if someone engages with your Tweet. It’s easy to use and you only pay if someone engages with your Tweet.


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So let’s recap why Twitter is Content Marketing’s best friend.


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Twitter can… Ignite your content


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Twitter can… Ignite your content Build your relevant audience


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Twitter can… Ignite your content Build your relevant audience Contribute new ideas


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Twitter can… Ignite your content Build your relevant audience Contribute new ideas Provide rewards from SEO, social proof and promotions


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It’s all in my book, The Tao of Twitter. Click here to Buy Now Learn how Twitter can change your life and business!


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Content by @markwschaefer Design by @sarahsmason businessesgrow.com/blog uncommonlysocial.com/ services/presentation-design Click a link and Say Hello online!


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Credits Images Launch of STS-30 (Archive: NASA, Marshall, 4/4/89) by NASA’s Marshall Flight Center Crowd by Espen Sundve Birds on a Wire #2 by Perry Stack of thick encyclopedias against red background by Horia Varlan Anchorman 2 photo by Apatow Productions & DreamWorks Pictures University College by Fr Lawrence Lew, O.P. Bear by Thomas Lefebvre (Unsplash) Bear enjoying hot tub by Danny Barron Heart on a string [50/365] by Alvin Trusty Paper Hearts by Jenny Kaczorowski Paul Oakenfold, Coachella 2013 -- Indio, CA Tulips!! by keeva99 The Endeavor Lifts Off by Trey Ratcliff iPhone on desk by Death to Stock Trophies by Brad.K Fonts Minion Pro Myriad Web Pro Icons Retina Icons


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