'

PUTTING THE X IN CONTENT MARKETING

Понравилась презентация – покажи это...





Слайд 0

PUTTING THE X IN CONTENT MARKETING 28th October 2014 Searchlove London @mollyflatt @1000heads


Слайд 1

content


Слайд 2

“Content is the wealth of nature.”


Слайд 3

Seriously content.


Слайд 4

Reasonably content.


Слайд 5

Pumped full of content.


Слайд 6

Supercontent (?)


Слайд 7

content marketing


Слайд 8

Marketer.


Слайд 9

Content marketer.


Слайд 10

Top 2014 investment for brands.


Слайд 11

Huge funding for start-ups.


Слайд 12

The content marketing bible.


Слайд 13

Red Bull Gives You Things.


Слайд 14

Content 2020.


Слайд 15

Turning running into religion.


Слайд 16

“A grand Sainsbury’s magazine.”


Слайд 17

old content marketing


Слайд 18

The content marketing Bible.


Слайд 19

John Dee’s tractor porn.


Слайд 20

Seeding sugar water since 1931.


Слайд 21

Connecting things and stories.


Слайд 22

discontent marketing


Слайд 23

Content addicts.


Слайд 24

Content pushers.


Слайд 25

Miserable marketers.


Слайд 26

Miserable consumers.


Слайд 27

Content without content.


Слайд 28

The Bored BuzzWorthy ViralPanda.


Слайд 29

White noise into a black hole.


Слайд 30

context marketing


Слайд 31

It’s what you do with it that matters.


Слайд 32

1. This is about relationships, not stuff


Слайд 33

Nokia: Social Media Week


Слайд 34

2. Content is less important than the social action it performs


Слайд 35

Mini: Not Normal


Слайд 36

3. Know what your audience needs, here and now.


Слайд 37

CBS: Look For Longer


Слайд 38

4. Don’t just make it informative, make it useful.


Слайд 39

Topshop: Shop The Catwalk


Слайд 40

5. Their content matters more than yours


Слайд 41

Salomon: Designed For Freedom


Слайд 42

6. Silence can be the most powerful voice


Слайд 43

Paw Justice: Animal Strike


Слайд 44

7. Focus on emotion and the content will follow.


Слайд 45

F-Secure: Smarter Than John


Слайд 46

8. Make your content into an experience.


Слайд 47

Coldplay: Ghost Stories


Слайд 48

Content.


Слайд 49

Context.


Слайд 50

Your turn… Molly Flatt, WOM Evangelist t: +44 203 206 2000 | +44 7788746642 e: molly.flatt@1000heads.com T: @1000heads | @mollyflatt w: www.1000heads.com


×

HTML:





Ссылка: