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1 Event Marketing Masterclass Katie McPhee | @britelondon | December 2014
On the agenda today: The theory: What is Eventbrite? Setting up your event (for success) Tools to promote and spread the word Using data to sell tickets And in practice: Four final tips to boost your event marketing
What is Eventbrite? Create, promote and sell tickets for any event imaginable
…And a place of event discovery
concerts class reunion festival block party hiking politics turkey trot dance training
As an event organiser, how can Eventbrite help me? Makes your job a lot easier! Increase awareness of event Collect data for attendees Collect payment in advance Send invitations Seamless communication with attendees 24/7 customer support
Ticket Types Incentivise
Event Privacy Select categories carefully….
Create a customised event page
Collect Attendee Information Consider which details you need - & which you don’t
Ask Custom Questions Dietary info / mailing list / t-shirt size
Event Dashboard This is your event HQ!
Promo Codes Use for VIPs; press; friends and family
Send Email Invitations
Social integrations Turns attendees into your biggest promoters
Promotional Chart Learn how people are finding your event. (you might be surprised)
Tracking Links Event partners are essential. But which are the most useful?
Managing Waitlists ~> A good problem to have!
Email updates to attendees Event updates; joining information
Entry Manager Check-in guests using an iPhone, Android or iPad
Event Reports Analyse trends and buying patterns
Social Stream Collates images and tweets on the hashtag; helps promote the next event
Survey Monkey Discover what attendees *really* thought!
4In practice: 4 Event Marketing Tips Modernise email marketing Maximise event content Build a community of event partners Create a consistent and unmistakable brand
1. Modernise email marketing
Always have a call to action Know your audience and segment accordingly Offer value - be it a giveaway, an offer, or important news Be strategic and set goals Include images 1. Modernise email marketing
2. Maximise event content
2. Maximise event content Brite Space recap: https://www.youtube.com/watch?v=sHFWeHIkVLs
3. Build a community of event partners
Managing your festival brand 4. Create a consistent and unmistakeable brand
4. Create a consistent and unmistakeable brand
Thanks for listening! Katie McPhee @britelondon