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The Art Of Evangelism Why storytelling beats marketing Theo Priestley Nov, 2015
Theo Priestley Technology Evangelist, Advisor, Forbes Twitter: @ITredux http://www.linkedin.com/in/theopriestley
Storytelling Is In Our DNA
The Core Of Evangelism Create a transparent story The product is not the message Create an inspiring story Drive action from emotion, relationship from reaction Be opinionated Avoid “Sycophanticide” and the Echo Chamber Adapt constantly Pivot, pivot, pivot: Don’t be afraid to try something new Connect the dots inside and out Be the glue between the organization and the customer
Evangelism Answers 5 Questions Why your product or service exists How it can resolve a pain or need, and How it can make a difference Where the value in using the solution or service comes from Who will it help the most, and Who has it already helped When can I get my hands on it, and When will it make a difference
Why Evangelism Over Other Methods?
Don’t Let Storytelling Die
Above All Else – Love Your Story