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How To Generate Your First 20,000 Followers On Instagram Ross Simmonds | rosssimmonds.com | @TheCoolestCool
Do you have an Instagram account?
Do you ever wonder why... Some accounts attract thousands of followers and others struggle to break the ﬁrst 10k? AWESOMEUSER TYPICALUSER 845 50.5k posts followers 324 following 245 posts Following 320 followers Following Mr. Awesome Mr. Typical www.mr.awesome.com I’m a pretty typical Insta user. 124 following
Do you ever wonder why some accounts attract thousands of followers and And then I spent months talking to break the others struggle to people behind accounts that have ﬁrst 10k? I DID.... hundreds of thousands of followers and took their insights to grow the accounts of both clients and my own company, @HustleGrindCo to more than 40,000 followers...
If you’ve ever wondered... “How can I get more followers?” “How can I get more likes on Instagram?” “What type of posts should I be sharing?” “How can I increase engagement per post?” “Where do I even start?!” Then this is the deck for you...
In this deck, I’m going to show you exactly How I’ve been able to attract the attention of followers quickly & How I’ve been able create content that drives engagement… 200 followers 20k followers
First tactic is pretty simple… USE OBVIOUS CALL TO ACTIONS Pro Tip: Include them in your visuals and in the caption.
This fun image approach from Brisk has the like built into the call to action. The company asks fans to double-tap their favorite ﬂavor - any double-tap on the image will result in a like which will ultimately drive engagement.
USING A CALL TO ACTION IS GREAT BUT USING ONE THAT LEVERAGES YOUR FOLLOWERS CONNECTIONS IS BRILLIANT UNLOCK THE POWER OF EMOTION
One trend I noticed early on when using Instagram was how often my 12 friends would tag me under silly posts or unique content. It was their way of sharing something with me that they thought I would be interested in. 12
THEN I REALIZED THAT THIS WAS HAPPENING EVERYWHERE... AND THEN IT HIT ME…
LEVERAGE INSTAGRAM CONNECTIONS Asking your followers to “Tag their loved ones” or “The person who inspires them” resulted in more exposure and the people tagged sometimes turn into followers.
IMPROVE YOUR CAPTIONS The next thing to realize is that this looks spammy as a caption: “Check out this shot. Let us know what you think in the comments below! #Instagood #InstaShot #POTD #Coffee #CoffeeShot #CoffeeArt #BeautifulPics #PicsOfTheDay #Great Pictures #Artistic #Art #Drinks” Check out this shot. Let us know what you think in the comments below! #Instagood
IMPROVE YOUR CAPTIONS So instead of using them directly in the post, use them in the ﬁrst comment for the same impact! Step 1: Make the post. Step 2: Comment on your own post with hashtags.
IMPROVE YOUR CAPTIONS As the other comments start rolling in, your comment with hashtags disappears...
HASHTAGS Hashtags help organize and categorize images and video content, which aids in the process of content discovery. If a user searches for #Yoga, they’ll be met with the top posts and recent posts that used that hashtag:
HASHTAGS Make sure to use Instagram hashtags that are relevant to the audience you’re attempting to reach. A cupcake company should add Instagram hashtags that are speciﬁc to their industry, like #EEEEATS or #Instafood, rather than hashtags like #Inspiration or #Fitspiration. No one likes a brand that stuffs posts with unrelated hashtags. #PartyFoul #EEEEATS #Instafood
HASHTAGS One of the most popular (and all-purpose) hashtags on Instagram is #TBT, or Throwback Thursday. For example, Pepsi leverages the hashtag’s popularity by adding a relevant image.
WHEN YOU’RE BUILDING UP FOLLOWERS ON INSTAGRAM, REACH IS EVERYTHING YOU NEED TO DO WHATEVER IT TAKES TO GET YOUR CONTENT IN FRONT OF THE RIGHT AUDIENCE AT THE RIGHT TIME. NOTHING HELPS INSTAGRAM VISIBILITY LIKE A RELEVANT #HASHTAG
WELL, THAT WAS WHAT I ORIGINALLY THOUGHT…UNTIL I MET THE WONDERFUL WORLD OF... “SHOUT OUTS”
SHOUT OUTS On Instagram, you might notice people commenting on your photos with the acronym S4S, which stands for shout-out for shout-out. A shout-out is when you promote someone else’s account to your own followers. This is an example:
TO GET THE BALL ROLLING: 1. 2. Look for pages with a similar target audience Look for companies with a similar or greater following than your page. That way it’s a mutually beneﬁcial situation. To ﬁnd these accounts, type keywords in the Instagram user search or do a web search for your specialty plus “Instagram accounts.” Specialty + Instagram accounts
After you ﬁnd appropriate pages, reach out to make a request publicly or privately… TYPICALUSER 245 posts 320 followers AWESOMEUSER 124 following 845 50.5k posts Following followers Following Mr. Typical Mr. Awesome I’m a pretty typical Insta user. 324 following www.mr.awesome.com 52
MAKE A PUBLIC REQUEST To make a public request, comment on one of the page’s posts. Request a shout-out for shout-out in the comments, like this user. SHOUT OUT REQUEST intellegent.style Hey!! Interested in a S4S?
OR, SEND A DIRECT MESSAGE 1 Upload a photo as you would any other image on Instagram. 2 However, instead of selecting Followers, click ‘Direct’
OR, SEND A DIRECT MESSAGE 3 Then type the name of the user you would like to message in search, and select the correct name. 4 Add a caption asking if the user is interested in doing a shout-out for shout-out. Hey! Would you be interested in doing a Shout for Shout? Smexaminer
Build relationships with the people behind large accounts and ask them to give shout outs to your account. Sometimes you have to shout them out twice to get one in return. Or you pay for shout outs! Whether it’s in the industry of ﬁtness, food, inspiration, fashion or gaming - the possibilities for building a following from shouts are endless. Get in touch if you’d like to learn more
WHY BLEND IN WHEN YOU WERE BORN TO Why blend in when you were born to stand out? Stand Out
80Million+ that’s the average number of photos uploaded to Instagram per day… So how does one go about standing out?
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY People engage with posts that make them laugh.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY People engage with posts that make them feel good about themselves.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY People engage with posts that are remarkable. WOAH..
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY People engage with posts that are top of mind stories.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY People engage with posts that are ﬁlled with the right emotions.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY People engage with posts that deliver valuable information.
Now that you know what to put into your account, don’t forget to promote it...
So there you have it…
With more than 300 million monthly active users, it’s no wonder more than 40% of Fortune 100 companies are using Instagram.
Ross Simmonds AWESOMEUSER AWESOMEUSER 845 50.5k posts 50.5k 845 followers posts 324 324 following followers following Following Following Mr. Awesome Mr. Awesome www.mr.awesome.com www.mr.awesome.com 52 52 With the right Instagram marketing plan you can drive great return for your brand.
I uncovered these insights from months of interviews, discussions and hands-on trial & error. Instagram is a channel with potential that I believe is still untapped..
If you’re looking for someone who can help you tap into the opportunity…
I’d be happy to show you a few more tips and tricks that you can use to grow your account or help deliver the content you need to take your account to the next level...
Ross Simmonds Get in touch! The team and I would be happy to help… email@example.com www.rosssimmonds.com @TheCoolestCool