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The Path to Purchase Content Roadmap

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The Path to Purchase Content Roadmap Speaker: Martin Jones @martinjonesaz #LavaCon


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Sr. Marketing Mgr. Cox Communications Editor of CoxBLUE.com Email: martin.jones@cox.com @martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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42%


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42% @martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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Content Pillar @martinjonesaz #LavaCon


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Content Pillar


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“Own the relationship with your audience” “Own the relationship with your audience” Create a Blog “Own the relationship with your audience” Blog/Social Hub Strategy The Content Marketing Team What’s Your Story?


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@martinjonesaz #LavaCon


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“Own the relationship with your audience” “Own the relationship with your audience” Create a Blog “Own the relationship with your audience” Blog/Social Hub Strategy The Content Marketing Team @martinjonesaz #LavaCon


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The Content Marketing Team Discovery Process


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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The Content Marketing Team Scaled Research @martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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@martinjonesaz #LavaCon


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