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Inbound Marketing: The power of Content Curation

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Image: http://www.zerochan.net/281754 Inbound Marketing: The power of Content Curation


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“Outbound marketing is inherently obfuscated, duplicitous and full of shit ” Jeff Rosenblum CEO, Questus Outbound vs. Inbound


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Outbound vs. Inbound Interruption Invitation


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Outbound vs. Inbound Shout Converse


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Propaganda Value http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-breaking-felix-baumgartners-world-record.html Outbound vs. Inbound


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Paid Earned Outbound vs. Inbound


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Outbound vs. Inbound Ads n/a SEM SMM Buy lists Cold calls n/a Posts SEO CM Opt-in Nurture


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Content vs. Inbound Content Social Media conversation Blog posts & comments White Papers Webinars Ebooks …


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Inbound Content Social Media conversation Blog posts & comments White Papers Webinars Ebooks … Marketing Automation, Analytics, Landing Pages Technical SEO, etc Off-line events Content vs. Inbound


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“Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot “You wouldn’t be able to execute an Inbound marketing program without content marketing” - Mike Lieberman, CIS, Square2Marketing “Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz Content marketing Inbound marketing Content vs. Inbound


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Content is King!...


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Multimedia Frequent Useful Community … but a complex and expensive king


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HELP!!!


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Content is King & Curation is ROI


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What is Content Curation? Find, enrich and share existing content.


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What is Content Curation? Find, enrich and share existing content. aka: Repurpose existing content within your editorial line


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Knowledge acquisition Richer, more credible line Brute force: ROI “Size matter not!” The Curation Force


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3000+ Businesses 1,500,000 Curators 130,000,000 Cumulated Uniques Scoop.it and Content Curation


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Curation vs. Creation: Credibility Curation/Creation: x6 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/


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Curation vs. Creation: Credibility Curation/Creation: x7 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/


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Curation vs. Creation: ROI Content Volume +450% Traffic +120% Engagement +90% Thought Leadership +80% Leads +50% Performance of Curation / Creation for 1 dollar spent Soucre: http://business.scoop.it/content-curation-roi/


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Inbound Marketing with Curation: SMB Example


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Inbound Marketing with Curation: SMB Example


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Inbound Marketing with Curation: SMB Example


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Inbound Marketing with Curation: Non-Profit Example


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Inbound Marketing with Curation: Enterprise Example


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Inbound Marketing with Curation: Enterprise Example


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Inbound Marketing with Curation: Enterprise Example


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Inbound Marketing with Curation: Example


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Content Curation Delivers Traffic


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Content Curation Delivers Leads


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Inbound Marketing & Content Curation Conclusion Inbound rocks Content reigns Curation delivers


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Get started Give it a try Or get in touch: @scoopit business@scoop.it Discover Curate Publish


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