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HOW TO TURN YOUR RESOURCE CENTER INTO A LEAD GEN MACHINE

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YOAV SCHWARTZ Founder & CEO Uberflip HOW TO TURN YOUR RESOURCE CENTER INTO A LEAD GEN MACHINE


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What do you think of when I say Resource Center?


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GRAVEYARD


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Doesn’t have to be that way!


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It’s the content, stupid. “ experience >


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5 elements of a kick ass


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Easy to browse your content Easy to navigate (menu structure) Easy to find stuff (search ability) 1. MAKE IT EASY


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Learn from Ikea! Where should people go next? Recommended content Call-to-actions 2. CREATE AN ENGAGEMENT PATH


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No distinct call to action No recommended content Nowhere to subscribe No images or videos No links to learn more AVOID THIS! ?


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Call to action Recommend content Useful image Discoverable ?


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3. INCLUDE Dynamic Contextual CALL-TO-ACTIONS


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?


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4. Easy to update and modify Should be owned by Marketing, not IT!


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5. TRACK & MEASURE PERFORMANCE Content marketing software that provides insights, not just metrics Uberflip (shameless plug ) Marketing automation integration


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CASE STUDY Powered by


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MONETATE’S CONTENT STRATEGY Build credibility and thought leadership Content that aligns with buyer interest Content that aligns with Monetate’s offering


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MONETATE’S CONTENT MARKETING CHALLENGES Understanding what’s working and which content converts Improving sales enablement Creating a better customer experience Giving the marketing team more control


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Monetate’s Content Hub!


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250% increase in conversion RESULTS Landing Page Integrates with Marketo CTA Overlay


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250% increase in conversion RESULTS Landing Page Integrates with Marketo CTA Overlay


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250% increase in conversion RESULTS Landing Page CTA Overlay


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EXPERIENCE MATTERS


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TARGETING MATTERS


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CONTROL MATTERS


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YOUR MARKETING ECOSYSTEM


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YOAV SCHWARTZ Founder & CEO Uberflip Thank you!


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