'

@MATT_SILTALA

Понравилась презентация – покажи это...





Слайд 0

@MATT_SILTALA


Слайд 1

WHAT DO CATS HAVE TO DO WITH A MARKETING CAMPAIGN? @MATT_SILTALA


Слайд 2

LET ME TELL YOU A STORY ABOUT OUR CATS. @MATT_SILTALA


Слайд 3

It all started with this single infographic… 100,000+ Social Shares Thousands Of Links Built Thousands Of $$$ generated @MATT_SILTALA


Слайд 4

eBook Motion Graphic Slide Share @MATT_SILTALA


Слайд 5

The Interactive Purriodic Table of Internet Cats And then there was… @MATT_SILTALA


Слайд 6

THE RESULTS WERE INCONCIEVABLE! @MATT_SILTALA


Слайд 7

The Results Purriodic Table of Internet Cats All the references on Twitter, FB etc showing OUR branding and how awesome it is ... @MATT_SILTALA


Слайд 8

The Results Purriodic Table of Internet Cats All the references on Twitter, FB etc showing OUR branding and how awesome it is ... @MATT_SILTALA


Слайд 9

The Results Purriodic Table of Internet Cats All the references on Twitter, FB etc showing OUR branding and how awesome it is ... Even dog lovers liked it @MATT_SILTALA


Слайд 10

The Results Purriodic Table of Internet Cats All the references on Twitter, FB etc showing OUR branding and how awesome it is ... But that’s not all… @MATT_SILTALA


Слайд 11

The Results Purriodic Table of Internet Cats All the references on Twitter, FB etc showing OUR branding and how awesome it is ... @MATT_SILTALA


Слайд 12

Our interactive table outperformed Friskies "list" because ours was more visual. @MATT_SILTALA


Слайд 13

DON’T PUT YOUR LOGO ONLY IN THE CORNER MAXIMIZE THE VISIBILITY OF YOUR BRANDING @MATT_SILTALA


Слайд 14

LOGO LOGO LOGO Tastefully add your logo @MATT_SILTALA


Слайд 15

LINKS + BRANDING + KEYWORDS= IMPROVED RANK & RELEVANCY FOR EXACTLY WHAT YOU OFFER @MATT_SILTALA


Слайд 16

SO, WHY DOES THIS WORK? @MATT_SILTALA


Слайд 17

HERE’S THE SCIENCE @MATT_SILTALA


Слайд 18

Of info submitted to the brain is visual 90% 60,000x Images process faster than text of people respond to visual information over plain text 40% @MATT_SILTALA


Слайд 19

Videos on landing pages increase page conversions rates by 90% 94% MORE Posts with visuals get page visits and engagement than those without of consumers are more likely to click on a business whose image appear in search results 60% @MATT_SILTALA


Слайд 20

THE TREND IS GOING VISUAL @MATT_SILTALA


Слайд 21

JOIN THE CLUB AND GET VISUAL WITH YOUR CONTENT MARKETING @MATT_SILTALA


Слайд 22

VISUAL CONTENT @MATT_SILTALA


Слайд 23

VISUAL CONTENT IS THE BAIT @MATT_SILTALA


Слайд 24

200,000,000 Users 257 MINUTES/MONTH Avg. time spent on Instagram 60 MILLION Photos uploaded every day 20 BILLION Total shared photos 1.2 BILLION Likes per day 70% Of users check Instagram daily Going Visual On Instagram @MATT_SILTALA


Слайд 25

70,000,000 Users 14.2 MINUTES/MONTH Avg. time spent on Pinterest 80% OF PINS Are repins (Best image size: 600 x 800) 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% since 2012 10 MILLION U.S. monthly unique visitors (Faster than any independent site in history) Going Visual On Pinterest @MATT_SILTALA


Слайд 26

Social Media is going visual Purriodic Table of Internet Cats On Pinterest, you can create: How-to’s, recipes, checklists, and more. Going Visual On Pinterest @MATT_SILTALA


Слайд 27

Social Media is going visual Purriodic Table of Internet Cats Pinterest’s ‘Pin It’ button is the new “Top Gun” and has now overtaken Facebook’s ‘Like’ button @MATT_SILTALA


Слайд 28

1,317,000,000 Users 20 MINUTES/DAY Avg. time spent on Facebook 350 MILLION Photos uploaded every day 4.5 BILLION Likes per day 144 MILLION Friend requests per day 10 BILLION Sent messages per day 1,317,000,000 Users 20 MINUTES/DAY Avg. time spent on Facebook 350 MILLION Photos uploaded every day 4.5 BILLION Likes per day 144 MILLION Friend requests per day 10 BILLION Sent messages per day Going Visual On Facebook @MATT_SILTALA


Слайд 29

Going Visual On Facebook Cover Photo: 851 x 315 Profile Photo: 160 x 160 Shared Photos: 403 x 403 Facebook Page Post Images: 960 x 960 Link previews: 90 x 90 Ad image size: 100 x 72 Sponsored Story Images: 194 x 139 Milestone or Highlighted Post: 843 x 403 @MATT_SILTALA


Слайд 30

645,750,000 Users 12:51 MINUTES/DAY Avg. time spent on Twitter 500+ MILLION Tweets everyday 2.1 BILLION Twitter search engine queries (per day) 60% Of users are on mobile 208 FOLLOWERS Per user (on average) Going Visual On Twitter @MATT_SILTALA


Слайд 31

300,000,000 Users 7 MINUTES/MONTH Avg. time spent on Google+ 1.5 BILLION Photos uploaded every week 20 MILLION Mobile monthly users 33% OVERALL Growth per year 56% GROWTH In usage for member (Ages 45-54) Going Visual On Google+ @MATT_SILTALA


Слайд 32

6 Billion Photos uploaded each month Photos & Images get… More Interaction than other content More Shares than links More Likes 50% 10x 7x Insert Weird Science Image of Wyatt and Gary scanning images To create Lisa @MATT_SILTALA


Слайд 33

WHIP YOUR CONTENT MARKETING PLAN INTO SHAPE WITH THESE TIPS @MATT_SILTALA


Слайд 34

STAND OUT AMONGST THE CROWD BY… @MATT_SILTALA


Слайд 35

CREATING CONTENT SO GOOD THAT IT MAKES THEM THINK, “I’LL BE BACK.” @MATT_SILTALA


Слайд 36

BECOME A BETTER WRITER @MATT_SILTALA


Слайд 37

SEE WHAT THE BUZZ IS ABOUT @MATT_SILTALA


Слайд 38

LEVERAGE WHAT YOU’VE GOT @MATT_SILTALA


Слайд 39

GIVE THEM A WINDOW INTO YOUR INNER WORKINGS @MATT_SILTALA


Слайд 40

NEWSJACK @MATT_SILTALA


Слайд 41

THINK LIKE A JOURNALIST @MATT_SILTALA


Слайд 42

TRANSFORM CONTENT YOU ALREADY HAVE Blog posts New Releases Linkbait articles Infographics Video Podcasts Images/Memes White Papers Power Points Repurpose successful content you already have into: @MATT_SILTALA


Слайд 43

BRANDS HAVE CAUGHT ON AND BECOME CONTENT MARKETERS @MATT_SILTALA


Слайд 44

EVEN CELEBRITIES HAVE BECOME BRILLIANT CONTENT MARKETERS John Oliver has questions for the Miss America Scholarship Fund @MATT_SILTALA


Слайд 45

Case Study Jewish Boston @MATT_SILTALA


Слайд 46

Case Study Jewish Boston • 20,000 page views • Over 450 shares (info-graphic) • 5,000 app downloads • Featured in The New York Times • Featured in The Bostinno • Whole Foods Tweets @JewishBoston @MATT_SILTALA


Слайд 47

• Hubspot • Pocket • PowToon • BuzzSumo • Newsle • Pushover & IFTTT • Swayy • Talkwalker • Canva Pin Alerts COOL TOOLS @MATT_SILTALA


Слайд 48

Instagram Vine Pintrest Facebook Twitter REMEMBER, THE TREND IS GOING VISUAL DON’T BE LEFT BEHIND. @MATT_SILTALA


Слайд 49

@MATT_SILTALA


×

HTML:





Ссылка: