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Loyalty + THE MODERN BRAND
How did we get here?Airline loyalty godfathersDilution of loyaltyExpectation of reward
THE crazy IDEA
BRAND Heritage BRAND Baggage
Another Example… AirBnB/Uber SwaggerBoldly driving not just loyal consumers, but true advocates.
TREND #5: Advocacy-for-Hire - Marriott Points for Posts Campaign
TREND #7: Loyalty, Table for OnePersonalized Recognition Programs
Our Research Helped Us Boil It Down:4 Key Areas of Focus in Guest Experience
What We Learned: Gen Y will play key role in future loyalty strategies
… Although many disregard Gen Y loyalty & future purchasing power
What We Learned: UX and mobility critical factors in loyalty growth
What We Learned: Top Fundamental Hotel Loyalty Technology Needs