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The Moneyball Moment: data-driven real-time marketing Chris Kerns Director of Analytics & Research, Spredfast

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The Moneyball Moment: data-driven real-time marketing Chris Kerns Director of Analytics & Research, Spredfast #Trendology Book now available on Amazon and Barnes & Noble


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#Trendology


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#Trendology


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#Trendology


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#Trendology


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#Trendology


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Interest / Conversation Data-Driven Thinking Real-Time Marketing Listening SEO Retargeting OPPORTUNITY #Trendology


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RTs: +2,402% Favs: + 1,558% @BestBuy usually sees about: 34 RTs 31 Favorites #Trendology


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#Trendology


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#Trendology


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real-time marketing allows brands to draft behind trends #Trendology


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Ignore the RTM hype, look at the data You still need to do the work Your audience is ready for real-time #Trendology


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1) Ignore the RTM hype, look at the data #Trendology


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#Trendology


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#Trendology


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people say: “there will never be another blackout at the Super Bowl.” OPPORTUNISTIC #Trendology


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the data tells us: “that doesn’t matter.” OPPORTUNISTIC #Trendology


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Opportunistic RTM: Performance by Brand #Trendology


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#Trendology


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Royal Baby #2 Announcement WATCHLIST #Trendology


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Royal Performance Performance vs. Average 2014 Performance WATCHLIST #Trendology


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Best Performing Content +683% +664% +221% WATCHLIST +2887% #Trendology


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#Trendology


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Apple’s iPhone & Apple Watch Event PLANNED #Trendology


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iPhone Event RTM Performance Performance vs. Average 2014 Performance PLANNED #Trendology


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+5,381% Best Performing Content PLANNED +2,563% +1,639% +685% #Trendology


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Audiences Love Brands #Bending the Rules Performance vs. Average 2014 Performance #Trendology


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reward risk #Trendology


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2) You still need to do the work. #Trendology


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#ThoseThreeWords #Trendology


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“What the Hell?” Performance vs. Average 2014 Performance #Trendology


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+281% Different Levels of Performance : ) : ) : ( : ( +1,731% -79% -70% #Trendology


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Different Levels of Performance Performance vs. Average 2014 Performance #Trendology


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3) Your audience is ready for real-time. #Trendology


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#Trendology


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#Trendology


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#Trendology


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#Trendology


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Soon, audiences will not only welcome brands in their social conversations, they’ll expect brands there. #Trendology


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Ignore the RTM hype, look at the data You still need to do the work Your audience is ready for real-time #Trendology


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Trends Happening During this Talk: #goodthings: Starbucks, Applebees #happyMonday: Nissan, Dove, Alaska Airlines, Absolut “black friday”: Victoria’s Secret, Nike, Walmart, Chevrolet, United, Office Depot, Bath & Body Works #Trendology


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thanks @chriskerns #Trendology


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