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A Blueprint for Building a Social Media Strategy for Your New Business

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A NEW APPROACH FOR NEW BUSINESS How to create an inbound marketing program for new business FUEL LINES BUSINESS DEVELOPMENT WWW.FUELINGNEWBUSINESS.COM


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Alabaster, AL


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80% of ______ makers said they found their vendors not the other way around


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200 +


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look and sound the _____


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most agencies are in a perpetual state of ________ and _______ their websites


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adding to their problems


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the battle for new business …


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90% of energy and resources spent using _______ tactics


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new model There is a for new business that makes the existing model __________.


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in 2010 agencies finally JUMP IN


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OVERTHINKING it


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Agency Logo


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the typical agency blog


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provides ____ for new business


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stand out from among your ___________


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you ______ the client relationship


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allows you to ____ the dating process


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ability to charge _____ _____


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Social media is a time _____ rather than a time killer.


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maintain awareness ____ without interruption


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a perpetual ____ for new business leads.


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your own customized _____ program ____


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a glimpse of what new business heaven is like


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what are prospects looking for?


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experts _____


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my blueprint for using social media + content for new business


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1. Define Your Audience and Objectives


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positioning is the ________ for new business


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the lack of positioning makes new business ______


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agencies _____ positioning


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Social Media removes the ____ in positioning


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specific fish with a specific bait fish for a


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AWAY boat fish from the so you don’t scare off the fish


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… small to midsize agencies can catch some really BIG FISH


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instead of ______ new business


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learn how to be _______


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Social Media + Content Marketing Provides _______ ______


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2. Create a Content Driven Website


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my PLATFORM for new business


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the typical agency website


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a niche blog for new business


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creating an appealing position


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a solution for agency branding


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outline for a niche blog • • • • • • Target Audience Tag Line Blog Title URL Key Words Categories


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creating Sheehy’s niche blog • • • • • multi-unit retailers “marketing resources for great grand openings” The Store Starters www.thestorestarters.com new stores


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creating a niche blog - fast • choose a focus • establish a positioning of expertise • back it up - “looking under the hood”


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3. Develop a SYSTEM for Content Creation


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leaders ____ and ______ lead


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“Reading fuels your writing”


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Photo Credit: Colin Milligan


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the benefits having a BASE of content …


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Content Creation and Curation • • • • • • • 400 to 500 words • Repurpose content consistently over multiple social media platforms 1 original post for every 4 to 5 curated post Key words in post titles Write in inverted pyramid style Lead with conclusion Write for scan-a-bility After 30 posts - schedule at least 1 posts per week


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4. Turn Up the Traffic


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Two Ways to Jump-Start Blog Traffic


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1. eNewsletter


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2. Twitter


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accelerate SEO


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5. Implement Best Practices for Engagement


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Social media is about _____ connecting with other _____.


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people want to work with other people that they …


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____ is the way you network _____. The way you network


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calls-to-action


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6. Measure to Refine and Improve


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______ it you can’t improve it. If you can’t


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7. Manage the Process


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Basecamp


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ManageFlitter


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HootsuitePro


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SocialOomph: Repurposing Content


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1.5 hours Photo Credit: Francesco Lodolo


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Ph 205.370.7750 Email michael@michaelgass.com Blog: www.fuelingnewbusiness.com Twitter: @michaelgass www.michaelgass.com


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