'

Digital, Social & Mobile in Southeast Asia in 2015

Понравилась презентация – покажи это...





Слайд 0

we are social SOUTHEAST ASIA DIGITAL IN 2015 WE ARE SOCIAL’S GUIDE TO KEY DIGITAL, SOCIAL & MOBILE STATS We Are Social SIMON KEMP • WE ARE SOCIAL • NOVEMBER 2015 @wearesocialsg • 1


Слайд 1

SIMON KEMP @eskimon We Are Social @wearesocialsg • 2


Слайд 2

We Are Social @wearesocialsg • 3


Слайд 3

COUNTRIES DETAILED IN THIS REPORT VIETNAM MYANMAR LAOS THAILAND PHILIPPINES CAMBODIA BRUNEI MALAYSIA SINGAPORE INDONESIA We Are Social TIMOR-LESTE @wearesocialsg • 4


Слайд 4

CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD We Are Social @wearesocialsg • 5


Слайд 5

GLOBAL OVERVIEW We Are Social @wearesocialsg • 6


Слайд 6

NOV 2015 GLOBAL DIGITAL STATISTICS TOTAL POPULATION 7.382 BILLION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS 3.249 2.317 3.761 2.062 BILLION BILLION BILLION BILLION URBANISATION: 53% PENETRATION: 44% PENETRATION: 31% PENETRATION: 51% PENETRATION: 28% FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive, LINE, Kakao, GSMA Intelligence @wearesocialsg • 7


Слайд 7

NOV 2015 ACTIVE USERS BY SOCIAL PLATFORM BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS 1,550 ! FACEBOOK 900 ! WHATSAPP 860 ! QQ FACEBOOK MESSENGER 700 ! QZONE 653 ! WECHAT / WEIXIN 650 ! 400 ! INSTAGRAM 316 ! TWITTER SKYPE 300 ! BAIDU TIEBA 300 ! 249 ! VIBER 230 ! TUMBLR SINA WEIBO 212 ! LINE 211 ! 200 ! SNAPCHAT YY 105 ! PINTEREST 100 ! SOCIAL NETWORK VKONTAKTE 100 ! MESSENGER / CHAT APP / VOIP BBM 100 ! LINKEDIN 97 ! We Are Social • Sources: latest company statements, correct as at 17 November 2015 @wearesocialsg • 8


Слайд 8

NOV 2015 MOBILE: USERS vs. CONNECTIONS GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE 3.761 7.586 4.9 7.3 BILLION We Are Social BILLION BILLION • Sources: GSMA Intelligence, correct as at 20 November 2016; Ericsson Mobility Report, November 2016 BILLION @wearesocialsg • 9


Слайд 9

REGIONAL OVERVIEW We Are Social @wearesocialsg • 10


Слайд 10

NOV 2015 DIGITAL IN SOUTHEAST ASIA A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION 627.7 MILLION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 252.4 232.9 776.3 199.7 MILLION MILLION MILLION URBANISATION: 45% PENETRATION: 40% PENETRATION: 37% vs. POPULATION: 124% PENETRATION: 32% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson MILLION @wearesocialsg • 11


Слайд 11

NOV 2015 DIGITAL GROWTH IN SOUTHEAST ASIA HOW DIGITAL USAGE HAS EVOLVED AROUND SOUTHEAST ASIA SINCE OUR PREVIOUS REPORT IN MARCH 2015 TOTAL POPULATION ACTIVE INTERNET USERS +4.7 +27.4 SINCE MARCH 2015 +1% MILLION We Are Social MILLION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS +23.9 +32.3 +17.7 MILLION MILLION SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 +12% +11 +4% +10% • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson MILLION @wearesocialsg • 12


Слайд 12

NOV 2015 INTERNET IN SOUTHEAST ASIA THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 9%! MYANMAR LAOS VIETNAM 14%! GLOBAL AVERAGE: 44% 50%! 54%! THAILAND 46%! 32%! PHILIPPINES CAMBODIA MALAYSIA BRUNEI 67%! 81%! 84%! SINGAPORE INDONESIA We Are Social 34%! • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters TIMOR-LESTE 1%! @wearesocialsg • 13


Слайд 13

NOV 2015 84%! INTERNET IN SOUTHEAST ASIA THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 81%! 67%! 54%! GLOBAL AVERAGE 50%! 46%! 40%! We Are Social • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters LAOS CAMBODIA INDONESIA SE ASIA PHILIPPINES VIETNAM THAILAND MALAYSIA BRUNEI SINGAPORE 14%! 9%! 1%! TIMOR-LESTE 32%! MYANMAR 34%! @wearesocialsg • 14


Слайд 14

NOV 2015 SOCIAL MEDIA IN SOUTHEAST ASIA MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION LAOS 14%! VIETNAM 14%! MYANMAR GLOBAL AVERAGE: 31% 40%! 58%! THAILAND 47%! 22%! PHILIPPINES CAMBODIA MALAYSIA BRUNEI 59%! 69%! 67%! SINGAPORE INDONESIA We Are Social • Sources: Wikipedia, Facebook 31%! TIMOR-LESTE 24%! @wearesocialsg • 15


Слайд 15

NOV 2015 69%! SOCIAL MEDIA IN SOUTHEAST ASIA MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION 67%! 59%! 58%! 47%! 40%! GLOBAL AVERAGE 37%! 31%! We Are Social • Sources: Wikipedia, Facebook CAMBODIA TIMOR-LESTE INDONESIA SE ASIA VIETNAM PHILIPPINES THAILAND MALAYSIA SINGAPORE BRUNEI 14%! 14%! MYANMAR 22%! LAOS 24%! @wearesocialsg • 16


Слайд 16

NOV 2015 FACEBOOK IN SOUTHEAST ASIA BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE 232,850,000 46% 54% 13 – 19 YEARS 64,375,000 50% 50% 20 – 29 YEARS 99,733,000 44% 56% 30 – 39 YEARS 42,559,700 45% 55% 40 – 49 YEARS 16,164,200 48% 52% 50 – 59 YEARS 6,753,800 50% 50% 60+ YEARS 55.5M ! FEMALE 4,814,800 40% 60% TOTAL MALE 44.3M ! 32.1M ! 32.3M ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 23.2M ! 19.3M ! 7.8M ! 8.4M ! 14% 14% 13 – 19 YEARS OLD We Are Social 19% 24% 20 – 29 YEARS OLD 8% 10% 30 – 39 YEARS OLD 3% 4% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 3.4M ! 3.4M ! 1% 1% 50 – 59 YEARS OLD 1.9M ! 2.9M ! 1% 1% 60+ YEARS OLD @wearesocialsg • 17


Слайд 17

NOV 2015 MOBILE IN SOUTHEAST ASIA NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 56%! MYANMAR LAOS VIETNAM 69%! GLOBAL AVERAGE: 103% 150%! 149%! THAILAND 112%! 155%! PHILIPPINES CAMBODIA MALAYSIA BRUNEI 136%! 126%! 146%! SINGAPORE INDONESIA 125%! We Are Social • Sources: Wikipedia, GSMA Intelligence, Ericsson TIMOR-LESTE 71%! @wearesocialsg • 18


Слайд 18

NOV 2015 155%! MOBILE IN SOUTHEAST ASIA NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 150%! 149%! 146%! 136%! 126%! 125%! 121%! GLOBAL AVERAGE 112%! 71%! 69%! We Are Social • Sources: Wikipedia, GSMA Intelligence, Ericsson MYANMAR LAOS TIMOR-LESTE PHILIPPINES SE ASIA INDONESIA BRUNEI MALAYSIA SINGAPORE THAILAND VIETNAM CAMBODIA 56%! @wearesocialsg • 19


Слайд 19

NOV 2015 MOBILE SOCIAL IN SOUTHEAST ASIA NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION LAOS 11%! VIETNAM 12%! MYANMAR GLOBAL AVERAGE: 28% 32%! 52%! THAILAND 39%! 19%! PHILIPPINES CAMBODIA MALAYSIA BRUNEI 52%! 64%! 61%! SINGAPORE INDONESIA We Are Social • Sources: Wikipedia, Facebook 26%! TIMOR-LESTE 20%! @wearesocialsg • 20


Слайд 20

NOV 2015 64%! MOBILE SOCIAL IN SOUTHEAST ASIA NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION 61%! 52%! 52%! GLOBAL AVERAGE 39%! 32%! 32%! 26%! We Are Social • Sources: Wikipedia, Facebook CAMBODIA TIMOR-LESTE INDONESIA SE ASIA VIETNAM PHILIPPINES MALAYSIA THAILAND SINGAPORE BRUNEI 12%! 11%! MYANMAR 19%! LAOS 20%! @wearesocialsg • 21


Слайд 21

COUNTRY SNAPSHOTS We Are Social @wearesocialsg • 22


Слайд 22

NOV 2015 DIGITAL IN BRUNEI A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 393 319 270 495 250 URBANISATION: 76% PENETRATION: 81% PENETRATION: 69% vs. POPULATION: 126% PENETRATION: 64% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 23


Слайд 23

NOV 2015 FACEBOOK IN BRUNEI BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS MALE 270,000 44% 56% 30,000 47% 53% 20 – 29 YEARS 109,000 45% 55% 30 – 39 YEARS 76,000 46% 54% 40 – 49 YEARS 34,000 47% 53% 50 – 59 YEARS 14,500 51% 49% 8,600 35% 65% TOTAL MALE 49K ! 41K ! 60+ YEARS 35K ! 14K ! FEMALE 13 – 19 YEARS 60K ! FEMALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 16K ! 16K ! 18K ! 7K ! 5% 6% 13 – 19 YEARS OLD We Are Social 18% 22% 20 – 29 YEARS OLD 13% 15% 30 – 39 YEARS OLD 6% 7% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 7K ! 3% 3% 50 – 59 YEARS OLD 3K ! 1% 6K ! 2% 60+ YEARS OLD @wearesocialsg • 24


Слайд 24

NOV 2015 DIGITAL IN CAMBODIA A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 15.4 5.0 3.4 23.9 2.9 MILLION MILLION MILLION MILLION MILLION URBANISATION: 20% PENETRATION: 32% PENETRATION: 22% vs. POPULATION: 155% PENETRATION: 19% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 25


Слайд 25

NOV 2015 FACEBOOK IN CAMBODIA BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP FEMALE MALE 3,400,000 38% 62% 13 – 19 YEARS 900,000 43% 57% 20 – 29 YEARS 1,810,000 39% 61% 30 – 39 YEARS 460,000 30% 70% 40 – 49 YEARS 113,000 25% 75% 50 – 59 YEARS 46,000 26% 74% 60+ YEARS 1.1M! FEMALE ACCOUNTS 28,700 27% 73% TOTAL MALE 710K ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 510K ! 390K ! 320K ! 28K ! 140K ! 12% 15% 13 – 19 YEARS OLD We Are Social 21% 33% 20 – 29 YEARS OLD 4% 10% 30 – 39 YEARS OLD 1% 85K ! 3% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 12K ! <1% 34K ! 1% 50 – 59 YEARS OLD 8K ! <1% 21K ! 1% 60+ YEARS OLD @wearesocialsg • 26


Слайд 26

NOV 2015 DIGITAL IN INDONESIA A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 255.5 88.1 79.0 318.5 MILLION 67.0 MILLION MILLION MILLION MILLION URBANISATION: 51% PENETRATION: 34% PENETRATION: 31% vs. POPULATION: 125% PENETRATION: 26% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, APJII, Facebook, GSMA Intelligence @wearesocialsg • 27


Слайд 27

NOV 2015 FACEBOOK IN INDONESIA BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP 21M! FEMALE ACCOUNTS FEMALE MALE TOTAL 50% 50% 35,000,000 40% 60% 12,000,000 38% 62% 40 – 49 YEARS 13M! 26,000,000 30 – 39 YEARS 13M! 58% 20 – 29 YEARS 3,800,000 39% 61% 50 – 59 YEARS 1,000,000 39% 61% 60+ YEARS 14M! 42% 13 – 19 YEARS MALE 79,000,000 1,520,000 28% 72% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 7.4M ! 4.6M ! 16% 16% 13 – 19 YEARS OLD We Are Social 18% 26% 20 – 29 YEARS OLD 6% 1.5M ! 9% 30 – 39 YEARS OLD 2% 2.3M ! 390K! 610K! 3% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 <1% 1% 50 – 59 YEARS OLD 420K! 1.1M ! 1% 1% 60+ YEARS OLD @wearesocialsg • 28


Слайд 28

NOV 2015 DIGITAL IN LAOS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 6.80 0.99 0.99 4.70 0.82 MILLION MILLION MILLION MILLION MILLION URBANISATION: 34% PENETRATION: 14% PENETRATION: 14% vs. POPULATION: 69% PENETRATION: 12% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 29


Слайд 29

NOV 2015 FACEBOOK IN LAOS BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP 250K ! FEMALE ACCOUNTS FEMALE MALE TOTAL 57% 280,000 46% 54% 20 – 29 YEARS 450,000 44% 56% 30 – 39 YEARS 165,000 41% 59% 40 – 49 YEARS 59,000 36% 64% 50 – 59 YEARS 200K ! 43% 13 – 19 YEARS MALE 990,000 23,800 33% 67% 9,900 30% 70% 60+ YEARS 150K ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 130K ! 98K ! 67K ! 38K ! 21K ! 13% 15% 13 – 19 YEARS OLD We Are Social 20% 25% 20 – 29 YEARS OLD 7% 10% 30 – 39 YEARS OLD 2% 8K ! 4% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 1% 16K ! 2% 50 – 59 YEARS OLD 3K ! <1% 7K ! 1% 60+ YEARS OLD @wearesocialsg • 30


Слайд 30

NOV 2015 DIGITAL IN MALAYSIA A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 30.8 20.6 18.0 41.9 16.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: 73% PENETRATION: 67% PENETRATION: 59% vs. POPULATION: 136% PENETRATION: 52% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 31


Слайд 31

NOV 2015 FACEBOOK IN MALAYSIA BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP FEMALE MALE 18,000,000 44% 56% 13 – 19 YEARS 2,900,000 45% 55% 20 – 29 YEARS 7,500,000 43% 57% 30 – 39 YEARS 4,400,000 45% 55% 40 – 49 YEARS 1,900,000 47% 53% 50 – 59 YEARS 960,000 47% 53% 60+ YEARS 4.3M ! FEMALE ACCOUNTS 430,000 37% 63% TOTAL MALE 3.2M ! 2.4M ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 2.0M ! 1.6M ! 1.3M ! 900K! 1.0M ! 450K! 510K! 7% 9% 13 – 19 YEARS OLD We Are Social 18% 24% 20 – 29 YEARS OLD 11% 13% 30 – 39 YEARS OLD 5% 6% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 2% 3% 50 – 59 YEARS OLD 160K! 270K! 1% 1% 60+ YEARS OLD @wearesocialsg • 32


Слайд 32

NOV 2015 DIGITAL IN MYANMAR A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 53.9 5.0 7.3 30.0 6.1 MILLION MILLION MILLION MILLION MILLION URBANISATION: 33% PENETRATION: 9% PENETRATION: 14% vs. POPULATION: 56% PENETRATION: 11% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, e27, Facebook, GSMA Intelligence, Ericsson @wearesocialsg • 33


Слайд 33

NOV 2015 FACEBOOK IN MYANMAR BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP 2.4M! FEMALE ACCOUNTS FEMALE MALE TOTAL 36% 64% 13 – 19 YEARS 1,850,000 35% 65% 20 – 29 YEARS 3,800,000 37% 63% 30 – 39 YEARS 1,120,000 37% 63% 40 – 49 YEARS 350,000 37% 63% 50 – 59 YEARS MALE 7,300,000 157,000 38% 62% 83,000 31% 69% 60+ YEARS 1.4M! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 1.2M! 710K ! 650K ! 410K ! 9% 16% 13 – 19 YEARS OLD We Are Social 19% 33% 20 – 29 YEARS OLD 6% 130K ! 10% 30 – 39 YEARS OLD 2% 220K ! 60K ! 3% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 1% 97K ! 1% 50 – 59 YEARS OLD 26K ! 57K ! <1% 1% 60+ YEARS OLD @wearesocialsg • 34


Слайд 34

NOV 2015 DIGITAL IN THE PHILIPPINES A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 102.4 47.1 48.0 114.6 MILLION 40.0 MILLION MILLION MILLION MILLION URBANISATION: 49% PENETRATION: 46% PENETRATION: 47% vs. POPULATION: 112% PENETRATION: 39% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 35


Слайд 35

NOV 2015 FACEBOOK IN THE PHILIPPINES BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP 12,300,000 54% 46% 19,500,000 51% 49% 9,000,000 52% 48% 3,900,000 56% 44% 1,840,000 60% 40% 60+ YEARS 5.6M ! 1,070,000 57% 43% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 4.7M ! 4.3M ! 2.2M ! We Are Social 47% 50 – 59 YEARS 6.7M ! 13 – 19 53% 40 – 49 YEARS YEARS OLD 48,000,000 30 – 39 YEARS 12% ACCOUNTS TOTAL MALE 14% MALE 20 – 29 YEARS 9.6M ! FEMALE 13 – 19 YEARS 9.9M ! FEMALE 21% 20% 20 – 29 YEARS OLD 10% 9% 30 – 39 YEARS OLD 5% 1.7M ! 4% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 1.1M ! 2% 740K! 2% 50 – 59 YEARS OLD 610K! 460K! 1% 1% 60+ YEARS OLD @wearesocialsg • 36


Слайд 36

NOV 2015 DIGITAL IN SINGAPORE A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 5.54 4.65 3.70 8.10 3.40 MILLION MILLION MILLION MILLION MILLION URBANISATION: 100% PENETRATION: 84% PENETRATION: 67% vs. POPULATION: 146% PENETRATION: 61% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 37


Слайд 37

NOV 2015 FACEBOOK IN SINGAPORE BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP FEMALE MALE 3,700,000 47% 53% 13 – 19 YEARS 300,000 50% 50% 20 – 29 YEARS 1,230,000 45% 55% 30 – 39 YEARS 1,010,000 48% 52% 40 – 49 YEARS 570,000 49% 51% 50 – 59 YEARS 330,000 52% 48% 60+ YEARS 680K ! FEMALE ACCOUNTS 191,000 48% 52% TOTAL MALE 550K ! 530K ! 480K ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 280K ! 290K ! 170K ! 160K ! 150K ! 150K ! 91K ! 100K ! 4% 4% 13 – 19 YEARS OLD We Are Social 15% 19% 20 – 29 YEARS OLD 13% 15% 30 – 39 YEARS OLD 8% 8% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 5% 4% 50 – 59 YEARS OLD 3% 3% 60+ YEARS OLD @wearesocialsg • 38


Слайд 38

NOV 2015 DIGITAL IN THAILAND A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 65.1 35.0 38.0 97.1 34.0 MILLION MILLION MILLION MILLION MILLION URBANISATION: 34% PENETRATION: 54% PENETRATION: 58% vs. POPULATION: 149% PENETRATION: 52% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, Reuters, Facebook, GSMA Intelligence @wearesocialsg • 39


Слайд 39

NOV 2015 FACEBOOK IN THAILAND BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS MALE 38,000,000 50% 50% 9,000,000 50% 50% 20 – 29 YEARS 14,200,000 49% 51% 30 – 39 YEARS 8,300,000 51% 49% 40 – 49 YEARS 3,700,000 51% 49% 50 – 59 YEARS 1,700,000 51% 49% 60+ YEARS 1,100,000 45% 55% TOTAL MALE 4.5M ! 4.5M ! FEMALE 13 – 19 YEARS 7.0M ! 7.2M ! FEMALE 4.2M ! 4.1M ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 1.9M ! 1.8M ! 860K ! 840K ! 12% 12% 13 – 19 YEARS OLD We Are Social 18% 19% 20 – 29 YEARS OLD 11% 11% 30 – 39 YEARS OLD 5% 5% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 2% 2% 50 – 59 YEARS OLD 490K! 610K! 1% 2% 60+ YEARS OLD @wearesocialsg • 40


Слайд 40

NOV 2015 DIGITAL IN TIMOR-LESTE A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 1.21 0.01 0.29 0.86 0.24 MILLION MILLION MILLION MILLION MILLION URBANISATION: 28% PENETRATION: 1% PENETRATION: 24% vs. POPULATION: 71% PENETRATION: 20% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 41


Слайд 41

NOV 2015 FACEBOOK IN TIMOR-LESTE BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP 84K ! FEMALE ACCOUNTS FEMALE MALE TOTAL 44% 56% 134,000 37% 63% 30 – 39 YEARS 28,700 34% 66% 40 – 49 YEARS 8,200 32% 68% 2,500 36% 64% 60+ YEARS 50K ! 115,000 50 – 59 YEARS 51K ! 62% 20 – 29 YEARS 64K ! 38% 13 – 19 YEARS MALE 290,000 3,600 31% 69% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 19K ! 3K ! 10K ! 17% 22% 13 – 19 YEARS OLD We Are Social 17% 29% 20 – 29 YEARS OLD 3% 7% 30 – 39 YEARS OLD 1% 6K ! 2% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 1K ! <1% 2K ! 1% 50 – 59 YEARS OLD 1K ! <1% 3K ! 1% 60+ YEARS OLD @wearesocialsg • 42


Слайд 42

NOV 2015 DIGITAL IN VIETNAM A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS 90.7 45.6 36.0 136.1 MILLION 29.0 MILLION MILLION MILLION MILLION URBANISATION: 31% PENETRATION: 50% PENETRATION: 40% vs. POPULATION: 150% PENETRATION: 32% FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS We Are Social • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence @wearesocialsg • 43


Слайд 43

NOV 2015 FACEBOOK IN VIETNAM BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS MALE 36,000,000 46% 54% 10,700,000 49% 51% 20 – 29 YEARS 16,000,000 45% 55% 30 – 39 YEARS 6,000,000 45% 55% 40 – 49 YEARS 1,730,000 45% 55% 50 – 59 YEARS 680,000 46% 54% 60+ YEARS 370,000 30% 70% TOTAL MALE 7.2M ! 5.2M ! FEMALE 13 – 19 YEARS 8.8M ! FEMALE 5.5M ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA 3.3M ! 2.7M ! 780K! 950K! 15% 16% 13 – 19 YEARS OLD We Are Social 20% 25% 20 – 29 YEARS OLD 8% 9% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 310K! 370K! 1% 1% 50 – 59 YEARS OLD 110K! 260K! <1% 1% 60+ YEARS OLD @wearesocialsg • 44


Слайд 44

DOWNLOAD READ MORE SUBSCRIBE CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY COPY OF THIS REPORT CLICK HERE TO READ OUR ANALYSIS OF WHAT THESE NUMBERS MEAN FOR MARKETERS CLICK HERE TO SUBSCRIBE TO OUR MAILING LIST AND RECEIVE OUR LATEST STATS & REPORTS IN YOUR INBOX We Are Social wearesocial.sg • @wearesocialsg


Слайд 45

WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social wearesocial.sg • @wearesocialsg


Слайд 46

WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social @wearesocialsg • 375


Слайд 47


×

HTML:





Ссылка: