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11 Ways to Get More Visibility in the LinkedIn News Feed

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Ways to Get More Visibility in the LinkedIn News Feed @stephsammons


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Your LinkedIn updates are reaching fewer members of your network these days.


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LinkedIn is filtering status updates in member news feeds.


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“Top updates” are the default display and they’re shown according to LinkedIn’s internal ranking algorithm.


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LinkedIn wants to display status updates in the news feed that are relevant and personalized to each member.


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If you want your status updates to be seen by your connections and beyond, you will need to be more strategic about your sharing.


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Here are some suggestions for increasing the visibility of your LinkedIn status updates:


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Make Your Updates Highly Relevant Just because something is interesting to you doesn’t mean it will be interesting to your network.


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6 out of 10 members are interested in industry insights.


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They want informative, useful, and interesting insights that can help them improve, achieve more, or overcome a challenge.


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Utilize Image Posts Image posts (where you actually upload an image file) take up more real estate than link posts.


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With image posts, you can add a message & a link to your status update along with the image you upload.


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You can also include a link within the text area of your status update even when it’s an image post.


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Share Relevant Slideshare Decks and Videos Slideshare is a great way to repurpose your content and make it more visual.


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Shared slidedecks from Slideshare and videos from YouTube will play inline in the news feed when clicked on.


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Using this type of visual content for your status updates can create higher engagement.


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Ask Relevant Questions Relevant questions can get your network to engage with you.


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Post a question by itself (consider incorporating an image for greater visibility).


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Or add your question within the text area for any status update that you share.


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Personalize Your Status Updates Regardless of the type of update you share on LinkedIn, personalize it with your own commentary.


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Personalization allows you to provide context for the updates you share.


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This provides a better opportunity to spark engagement and create common connection points with your network.


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Leverage LinkedIn @mentions LinkedIn allows you to @mention anyone in your 1st degree network within a status update.


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The people (and companies) you mention in status updates almost always comment on the update.


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Make sure when you use @mentions that you have good reason to.


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Post Updates More Frequently Frequency seems to matter when it comes to visibility on LinkedIn.


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But be careful not to post too many or you run the risk of being hidden by your connections.


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Posting 3 updates per weekday is a safe bet.


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Increase Your LinkedIn Activity Level Becoming more active on LinkedIn can increase your visibility in the news feeds of your connections.


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LinkedIn’s groups functionality let’s you see updates from people commenting on groups you belong to in your own news feed.


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When you like or comment on group discussions, you also have an opportunity to gain visibility in the news feeds of your connections.


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Strive for Engagement Getting lots of views on your status updates is great, but views don’t grow your reach.


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When you like or comment on group discussions, you also have an opportunity to gain visibility in the news feeds of your connections.


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Likes, shares, and comments on your updates can expand your visibility and reach beyond your 1st degree network.


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Post at the Right Times LinkedIn is a professional network. It is more active during work hours and weekdays.


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Mornings are more active than afternoons and evenings. Weekends aren’t nearly as active as weekdays.


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Share status updates consistently throughout weekdays at various times.


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Measure Your Success Watch how your status updates affect your profile views. More activity leads to more profile views.


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Profile views lead to good things such as more relevant connections, more engagement, and even more visits to your website!


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Are you harnessing the power of LinkedIn to grow your business?


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Learn how to build LinkedIn influence and boost your business success!


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Grab your FREE TIP SHEET: 9 Quick Tips to Boost Your LinkedIn Influence


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Grab your FREE TIP SHEET: 9 Quick Tips to Boost Your LinkedIn Influence


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