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5 SEO Predictions You Need To Know For 2016

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5 SEO PREDICTIONS YOU NEED TO KNOW FOR 2016


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“ It’s the time of the year when you grapple with marketing budgets. Think again about what you need to stay relevant in Google.


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1. SEARCH IS MORE PERSONAL


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IMPROVED RELEVANCE A Google search result that knows what’s in my email and my calendar


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WHAT SHOULD YOU DO NOW ○ Put the nail on the coffin on keyword level data. ○ Plug user calendars to increase interaction on a website. ○ Test Email Subject lines. Google aims to be more relevant to you.


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2. RISE OF THE FACEBOOK APP


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WELCOME TO APPVILLE Facebook is slowly becoming the content distribution engine of choice.


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WHAT SHOULD YOU DO NOW ○ Add Facebook to your content syndication program. ○ Facebook provides you deep links – and Google can access them. Facebook has become a important part of the marketing mix – even for B2B companies.


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3. TAILGATING VOICE SEARCH


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TALKING TO A PHONE It’s no longer “home depot seattle”. It’s now “where is home depot near me”


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WHAT SHOULD YOU DO NOW ○ Add more context to website content. ○ If you are a “location-based” business be sure to be relevant to the locale. Don’t just consider the “long tail” optimize for conversational searches.


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4. PAY UPFRONT TO BE UPFRONT


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Google is not just the new aggregator….but


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….Usurps branded searches and dominates the first fold.


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WHAT SHOULD YOU DO NOW ○ Time to start tracking “branded keywords” contribution to traffic. ○ Invest in deep links to your offers/deal pages. Google has leveled the playing field for your non-branded searches.


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5. INBOUND WITH PAID


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REVIEW INBOUND STRATEGY Only having an Inbound marketing strategy is not enough. It needs to be amplified by paid distribution.


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WHAT SHOULD YOU DO NOW ○ Have an “inbound marketing strategy” ○ Invest in “paid advertising” An exclusive inbound strategy alone will not help deliver results.


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Need help planning for 2016? Reach out to us at: hello@happymarketer.com | @Hmarketer Author: Belmond Victor | @TheBelmond


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