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5 SEO PREDICTIONS YOU NEED TO KNOW FOR 2016
“ It’s the time of the year when you grapple with marketing budgets. Think again about what you need to stay relevant in Google.
1. SEARCH IS MORE PERSONAL
IMPROVED RELEVANCE A Google search result that knows what’s in my email and my calendar
WHAT SHOULD YOU DO NOW ○ Put the nail on the cofﬁn on keyword level data. ○ Plug user calendars to increase interaction on a website. ○ Test Email Subject lines. Google aims to be more relevant to you.
2. RISE OF THE FACEBOOK APP
WELCOME TO APPVILLE Facebook is slowly becoming the content distribution engine of choice.
WHAT SHOULD YOU DO NOW ○ Add Facebook to your content syndication program. ○ Facebook provides you deep links – and Google can access them. Facebook has become a important part of the marketing mix – even for B2B companies.
3. TAILGATING VOICE SEARCH
TALKING TO A PHONE It’s no longer “home depot seattle”. It’s now “where is home depot near me”
WHAT SHOULD YOU DO NOW ○ Add more context to website content. ○ If you are a “location-based” business be sure to be relevant to the locale. Don’t just consider the “long tail” optimize for conversational searches.
4. PAY UPFRONT TO BE UPFRONT
Google is not just the new aggregator….but
….Usurps branded searches and dominates the ﬁrst fold.
WHAT SHOULD YOU DO NOW ○ Time to start tracking “branded keywords” contribution to trafﬁc. ○ Invest in deep links to your offers/deal pages. Google has leveled the playing ﬁeld for your non-branded searches.
5. INBOUND WITH PAID
REVIEW INBOUND STRATEGY Only having an Inbound marketing strategy is not enough. It needs to be ampliﬁed by paid distribution.
WHAT SHOULD YOU DO NOW ○ Have an “inbound marketing strategy” ○ Invest in “paid advertising” An exclusive inbound strategy alone will not help deliver results.
Need help planning for 2016? Reach out to us at: firstname.lastname@example.org | @Hmarketer Author: Belmond Victor | @TheBelmond