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Thinking like a 50s Ad Exec and executing like a geek.

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Thinking like a 50s Ad Exec and executing like a geek.


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2012


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Buying Links Directories Article Marketing


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Creating Good Quality articles WORKED


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FCUK SEO


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by early 2014…


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Most SEOs were knee deep trying to resolve penalties


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The blackhats were now charging for removing the links that they sold you the year before


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By now everyone was desperately jumping on the content marketing bandwagon…


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…must write 1 article so I can maybe get 1 LINK


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X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott


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Raise the bar on quality + create DIFFERENT type of content


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MAKE GOOD SHIT


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Create what is missing or needed.


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2015 ….and beyond


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Getting the BIG links


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….and the rest will follow


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RESULTS


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Any BIG links?


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373 Linking Root Domains


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2.4 Million Views


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Social Total 182,733, of which: Facebook: 63,942 Tweets: 6,851 Google+: 2,191 Stumbles: 104,080 LinkedIn: 2,362 Pinterest: 3,307


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It’s not bragging if it’s true


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Collaborative Campaigns


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Results


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42 linking root domains


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Social shares:


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22% increase in visibility in 9 months


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Listen – then give them what they need


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How?


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Luke: Luke: “I can’t believe it” Yoda: “That is why you fail” ….you sissy Luke…


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IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon Musk and someone in a dead end job?


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100 people theory


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How you think


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Put your index fingers together!


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It’s not who you are that holds you back, it’s who you think you are. – David Brinkley


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I’m outta here father mockers!!


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Thank You! Lisa@vervesearch.com @LisaDMyers @VerveSearch


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