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Thinking like a 50s Ad Exec & Executing like a Geek

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Thinking like a 50s Ad Exec and executing like a geek.


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  2012


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Buying Links   Directories Article Marketing


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  Creating Good Quality articles WORKED


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FCUK SEO


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by early 2014…


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Most SEOs were knee deep trying to resolve penalties


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The blackhats were now charging for removing the links that they sold you the year before


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By now everyone was desperately jumping on the content marketing bandwagon…


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…must write 1 article so I can maybe get 1 LINK


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2011 2012 2013 2014 2015


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XXXXXXXXXXXXXXX XXXXXXXXXXXXXXX XXXXXOXXXXXXXXX XXXXXXXXXXXXXXX XXXXXXXXXXXXXXX XXXXXXXXXXXXXXX source: the awesome @DaveTrott


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Raise the bar on quality + create DIFFERENT type of content


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MAKE GOOD SHIT


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  Create what is missing or needed.


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2015 ….and beyond


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Getting the   BIG links


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….and the rest will follow


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RESULTS


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Any BIG links?


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  373 Linking Root Domains


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    2.4 Million Views


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623,691 Views


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Social Total  182,733,  of  which:   Facebook:  63,942   Tweets:  6,851   Google+:  2,191   Stumbles:  104,080   LinkedIn:  2,362   Pinterest:  3,307    


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It’s not bragging if it’s true


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  Collaborative Campaigns  


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      Results


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    42 linking root domains


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Social shares: !


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22% increase in visibility in 9 months


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Listen – then give them what   they need


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  How?  


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Luke:     Luke: “I can’t believe it” Yoda: “That is why you fail” ….you sissy Luke…


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What’s the biggest difference between Elon Musk and someone in a dead end job? IQ? Education? Upbringing? Luck?


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100 people theory


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How you think


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Put your index fingers together!


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It’s not who you are that holds you back, it’s who you think you are. – David Brinkley


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I’m outta here father mockers!!


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Thank You! Lisa@vervesearch.com @LisaDMyers @VerveSearch


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