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5 Easy Tips How To Hack Landing Page Conversion Rates

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5 EASY TIPS HOW TO HACK LANDING PAGE CONVERSION RATES? @Robert_Marczak


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MAIN PROBLEM ABOUT LANDING PAGES IS LOW/NO CONVERSION* *Circle your answer


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WHY?


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BECAUSE YOU TRY TOO HARD MAKE IT SIMPLE


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ONE LANDING PAGE ONE GOAL


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source: www.lingscars.com


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NO! source: www.lingscars.com


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INSTEAD, TRY SOMETHING LIKE THIS


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ONE LANDING PAGE - ONE GOAL CREATE ACCOUNT


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Avoid interruptors on your landing page! Focus on your goal Drive people directly to your call to action button LESS INTERRUPTORS HIGHER CONVERSION


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MARKETING MATCH


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I've searched for "easy taxes" Ok... I see Taxreturns - Get your Taxes Back I have clicked....


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Language? Message Match? WHAT THE HELL?!?


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The header should correspond with the content of the ad. Make sure that it is concise and understandable. link: photos


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BENEFITS INSTEAD FEATURES


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I don't care about engine, price, air bags etc. Instead Tell me that I will drive my kids to school safely! FEATURE IS WHAT SOMETHING IS BENEFIT IS WHAT SOMETHING DOES


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photo: link


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FOCUS ON BENEFITS BENEFIT IS WHAT SOMETHING DOES


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REVELANT IMAGES


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Images on landing pages play huge role in the way we digest information. Pay attention to images you are using. FEATURE IS WHAT SOMETHING IS IMAGES AND TEMPLATE HAVE TO CORRESPOND WITH YOUR LANDING PAGE GOAL


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Templates: Landingi


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FRIENDLY FORM


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Minimize amount of fields that visitors are required to fill in. Happy customer will give you more informations by itself. LESS FIELDS HIGHER CONVERSION


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E E E MAKE IT SIMPLE


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MAKE YOUR LANDING PAGES SIMPLE 1. One Landing Page One Goal 2. Message Match 3. Benefits Instead Features 4. Revelant Images 5. Friendly Form


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Questions Robert Customer Success Manager robert@landingi.com @Robert_Marczak


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