If you like this presentation – show it...
5 EASY TIPS HOW TO HACK LANDING PAGE CONVERSION RATES? @Robert_Marczak
MAIN PROBLEM ABOUT LANDING PAGES IS LOW/NO CONVERSION* *Circle your answer
BECAUSE YOU TRY TOO HARD MAKE IT SIMPLE
ONE LANDING PAGE ONE GOAL
NO! source: www.lingscars.com
INSTEAD, TRY SOMETHING LIKE THIS
ONE LANDING PAGE - ONE GOAL CREATE ACCOUNT
Avoid interruptors on your landing page! Focus on your goal Drive people directly to your call to action button LESS INTERRUPTORS HIGHER CONVERSION
I've searched for "easy taxes" Ok... I see Taxreturns - Get your Taxes Back I have clicked....
Language? Message Match? WHAT THE HELL?!?
The header should correspond with the content of the ad. Make sure that it is concise and understandable. link: photos
BENEFITS INSTEAD FEATURES
I don't care about engine, price, air bags etc. Instead Tell me that I will drive my kids to school safely! FEATURE IS WHAT SOMETHING IS BENEFIT IS WHAT SOMETHING DOES
FOCUS ON BENEFITS BENEFIT IS WHAT SOMETHING DOES
Images on landing pages play huge role in the way we digest information. Pay attention to images you are using. FEATURE IS WHAT SOMETHING IS IMAGES AND TEMPLATE HAVE TO CORRESPOND WITH YOUR LANDING PAGE GOAL
Minimize amount of fields that visitors are required to fill in. Happy customer will give you more informations by itself. LESS FIELDS HIGHER CONVERSION
E E E MAKE IT SIMPLE
MAKE YOUR LANDING PAGES SIMPLE 1. One Landing Page One Goal 2. Message Match 3. Benefits Instead Features 4. Revelant Images 5. Friendly Form
Questions Robert Customer Success Manager firstname.lastname@example.org @Robert_Marczak