'

How to Use Uberflip to Crush Your Annual Marketing Review

Понравилась презентация – покажи это...





Слайд 0

How to Use Uberflip to Crush Your Annual Marketing Review Sam Brennand Director of Customer Success 10/20/2015 How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand 1


Слайд 1

HOUSEKEEPING! Get your tweet on and join the conversation with #uberwebinar We’ll send slides and the recording Q&A at the end - ask questions in the chat box! (If we run out of time, tweet or email us!) How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 2

Why bother with marketing reviews? How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 3

You’re valuable – prove it! Metrics, metrics, metrics According to the CMI, only 21% of marketers are successfully the ROI of their content. Half of B2B marketers struggle to measure the effectiveness of their content. You’re in a unique position to prove your value! It’s never been more important, but it’s also never been easier. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 4

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 5

How can you use Uberflip to help crush your next marketing review? How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 6

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 7

Baseline Where were you last quarter/year? How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 8

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 9

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 10

Audits How’s your content doing? How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 11

Auditing Your Content An important first step Fill in your content gaps with these 7 steps: (1) (2) (3) (4) (5) (6) (7) How to Use Uberflip to Crush Your Annual Marketing Review Spreadsheet up! Download all content URLs Contextualize SEO Google Analytics Social Data Double-check everything #uberwebinar @uberflip @sambrennand


Слайд 12

Better audits with Uberflip insights Key Metrics to Track & Share How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 13

Use Uberflip to find your content effectiveness by: (1) Type (2) Platform (3) Social Channels (4) Most Effective Pieces (5) Context How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 14

Content Scores One score, lots of insight Content Scores provide “at a glance” insight into how well your content is performing over a given period of time. A 65%+ Content Score means your content is doing very well. Content Score is calculated across 6 key dimensions… How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 15

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 16

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 17

Content Scores How engaging is your Hub? The difference between Views and Landing Visits can tell you how well your Hub is driving content engagement. For example, a ratio of 1.3 tells us that for every one person that landed on this content, it had 1.3 views. The higher the ratio, the better you’re doing. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 18

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 19

? How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 20

Content Scores How socially viral is your content? The difference between your Hub Share count and the number that appears on your AddThis shares can tell you how your content is performing on social channels once it’s already been shared. For example, if your Hub Share count is 8, but your AddThis share count is 1,000, a lot of RTs, Shares, and Likes have happened. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 21

Average Time per Visit A true measure of engagement Page views and visits aren’t enough. Tracking the Average Time per Visit gives you a true measure of how well your content is hitting home with your buyer personas. Track average time per visit in two ways: • Streams • Items How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 22

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 23

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 24

CTA Comparisons Which CTAs are performing best? VS. If your Hub contains a large number of CTAs, it’s very important to understand which ones are working best, especially if you’re using your CTAs on a “content type” basis (i.e. whitepaper CTA, eBook CTA) The CTA Comparison report can also help you demonstrate the effectiveness of context from a conversion standpoint. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 25

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 26

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 27

CTA Conversions Which content is converting? CTA Comparison reports will tell you which of your Hub’s CTAs are working best. The CTA Conversion (or CTA Performance) reports will tell you which pieces of content are performing best and generating the most Click-Throughs and Leads. Pay attention to the context factor! How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 28

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 29

Social Shares Understanding the habits of your social audience In a social world, if you don’t understand where your buyer personas are spending their time, you’re cooked. Your Hub can tell you where the bulk of your social engagement comes from, making it possible to optimize your social strategy. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 30

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 31

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 32

Flipbook Avg. Time per Visit Net new insights Your Flipbooks can provide an entirely new set of metrics to help to inform your content strategy. Looking at the Average Time per Visit on a per page basis inside of your Flipbooks can tell you what specific elements of your PDF content are attracting the most engagement. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 33

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 34

For Flipbooks… You can look at page views too! How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 35

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 36

Flipbook Search Queries What are readers looking for? Your Flipbooks can provide the same sort of keyword research benefits that you can get through tools like Google Webmaster Tools. You can then use those keywords to understand what your readers are looking for and create content that speaks directly to them (plus, there’s also some great SEO benefits!). How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 37

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 38

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 39

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 40

Flipbook Links Clinked Attribute traffic to Flipbooks If you’re adding interactive links (either internal links or outbound links to a website) you can track the effectiveness of those links using the Links Clicked reports. By understanding how your traffic is flowing from your Flipbooks outward, you can better track the role your Flipbooks are playing in a visitor’s content journey. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 41

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 42

Flipbook Heat Maps Where does engagement happen? Want to play Big Brother? You can use the Flipbook Page Heat Map report to track the exact areas of your Flipbooks that are being engaged with, down to individual clicks and zooms. Loop in your designers! How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 43

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 44

65% of the world are primarily visual learners How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 45

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 46

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 47

Goals Planning for the future How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 48

How will you turn this year’s insights into next year’s action? How will you continue to add value? How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 49

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 50

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 51

How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 52

Key Takeaways Audit your content to find what’s worked and to help identify where you have gaps to fill. Arm yourself with insights – not just metrics! Prepare your 2016 plan based on your 2015 insights. Explore how you can use Uberflip to further add value. How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 53

THANK YOU! QUESTIONS? @uberflip @sambrennand How to Use Uberflip to Crush Your Annual Marketing Review info@uberflip.com #uberwebinar hub.uberflip.com @uberflip @sambrennand


Слайд 54

Additional Resources How to Use Uberflip to Crush Your Annual Marketing Review #uberwebinar @uberflip @sambrennand


Слайд 55


×

HTML:





Ссылка: