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THE BASICS OF INBOUND MARKETING

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THE BASICS OF INBOUND MARKETING Your starter guide to dominating the Internet www.bigbangly.co.nz


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Why Inbound? Inbound Marketing is currently becoming the go to style of marketing for online businesses. www.bigbangly.co.nz www.bigbangly.co.nz


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Why? In comparison to traditional marketing, Inbound Marketing has a lower cost per lead and a higher ROI. www.bigbangly.co.nz www.bigbangly.co.nz


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The idea behind Inbound marketing is you are attracting customers who are already interested in some form of your product. What? www.bigbangly.co.nz www.bigbangly.co.nz


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How? Inbound Marketing is based off creating quality content for people at every stage of the customer process. www.bigbangly.co.nz www.bigbangly.co.nz


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The Inbound Methodology by HubSpot http://cdn2.hubspot.net/hub/53/file-1928547458-png/methodology_-_no_header.png?t=1445896283953


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Who are these Strangers? These are the people out there looking. We are trying to attract these people to your website www.bigbangly.co.nz www.bigbangly.co.nz


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What does Attract mean? Here we are getting the right people to come to us “Right People”? These are the visitors who are most likely to convert into leads/customers www.bigbangly.co.nz www.bigbangly.co.nz


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How do we Attract? Common attraction tools: Blogging SEO Social Publishing Keywords Your Website Pages www.bigbangly.co.nz www.bigbangly.co.nz


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What are Visitors? These are the people visiting your website. We try to convert these visitors into leads. www.bigbangly.co.nz www.bigbangly.co.nz


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Conversion Conversion means we are turning these visitors into leads. We get through this process some form of contact information such as email addresses. www.bigbangly.co.nz www.bigbangly.co.nz


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How do we convert people? Conversion Tools: Forms Call-to-Action Landing Pages www.bigbangly.co.nz www.bigbangly.co.nz


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Leads Leads are the in between stage of visitors and customers. These are the people who we are targeting to turn into customers (closing). www.bigbangly.co.nz www.bigbangly.co.nz


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Closing Leads Closing essentially means following up leads to turn them into customers. This process varies for different businesses, but the underlying groundwork is the same www.bigbangly.co.nz www.bigbangly.co.nz


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Closing Tools CRM (Customer Relationship Management) This is just a fancy acronym for telling you to keep track of your client details for efficient follow up. Email Marketing/Follow up Marketing Automation www.bigbangly.co.nz www.bigbangly.co.nz


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Customers


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What does Delight mean? The whole process of Inbound marketing is to bring content to everyone at every stage. Just because people are customers doesn’t mean you stop. Always have more content, upsell, and turn your customers into your promoters.


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How do we Delight our customers? Survey Personalised Call-to-Actions Personalised Content Social Monitoring www.bigbangly.co.nz


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Promoters Closest thing you get to free advertising. These are the customers who recommend and word of mouth for you. This can bring in new strangers and visitors to begin the cycle anew. www.bigbangly.co.nz


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Key Point to Remember Inbound Marketing is about relaying quality content to people who are looking for it. Try to personalise this content for each person. Automate this process. Make customers your fans for life. www.bigbangly.co.nz


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