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Hey there! I’m KC.

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Hey there! I’m KC. That’s me ->

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I was at #INBOUND15 this year.

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That’s me hanging out at INBOUND ->

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It was awesome.

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I won an awesome shirt from Inbound.org ->

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I even won a selfie stick ->

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But most importantly…

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I learned a lot.

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I learned a lot. A lot of mind-blowing inbound marketing tips.

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Here are 13 of my favorites.

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1. Write longer, more comprehensive blog posts.

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Here’s why. Source: Hubspot

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Longer blog posts dominate search engine results.

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Create search optimized “ultimate” or “definitive” guides.

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2. Think topics, not keywords (when it comes to SEO).

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Why? To show search engines that you’re the expert.

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“The more we wrote on that subject and linked all the related pieces together, the higher we ranked in SERP for all terms related to topic A. So clearly, showing topical expertise across content was a key component to our growth.” @anum, senior growth marketers at Sidekick for Hubspot

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The point: Create content around similar topics, and link to existing content when applicable.

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3. Amplify our best social media posts.

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Look for your best-performing social media updates and then promote those via social media ads.

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4. Create more Slideshares.

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Here’s why… Source: Hubspot

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5. Get more people to sign up for your blog newsletter.

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A big list will drive your blog traffic.

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Here’s how Sidekick did it:

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Something to try: Send an email to your existing database and ask them to opt-in to blog newsletter.

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6. Expand your influencer program.

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Partner with influencers for ebooks, slideshares, infographics, webinars, etc. Enable them to share your content on social media.

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Another idea: Invite influencers to write a foreword for your next ebook.

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7. Create a Pinterest Resources page.

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8. Update your old blog posts.

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Here’s a mind-blowing stat from Hubspot:

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Another stat:

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Hubspot saw an increase in leads by “optimizing the past.” Their tactics involved: Updating top-performing blog posts to include new stats and insights Optimizing CTAs – e.g. update CTAs if a new, more relevant gated piece is available Changing the date and republishing the piece as a new post

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9. Optimize your top landing pages (e.g. top performing blog posts) for conversion.

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Match your CTA text with the keyword people use to land on the page. Include both text and image CTA. Test your headlines on social media and revise if necessary

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Here’s an example from Hubspot:

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10. Create new (gated) offerings to match your most popular posts.

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Look at your analytics and make sure your top “landing pages” have a corresponding gated piece.

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11. Do remarketing ads on Facebook and Twitter.

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But only for gated pieces… Source: Larry Kim

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12. Do super remarketing on Facebook and Twitter.

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Source: Larry Kim

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13. Use custom audiences in social ads.

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Customer audiences allow you to upload a list and remarket to that list.

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For more of my notes from #INBOUND15, check out all (and I do mean all) my notes here:

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Or check out my recap:

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For more inbound marketing insights, subscribe to my blog: DO IT ?