Понравилась презентация – покажи это...
The Long Play of Content Strategy Flickr: Jose Casimiro Matthew Brown – Moz - @MatthewJBrown - SIC 2015
My background SEO since 2003 Director of Search at New York Times 2005-2010 Products @ Moz
TFW you have to index BUZZFUDGE
Content “advice” https://www.youtube.com/watch?v=y8s6Y4mx9Vw
RankBrain: Moar AI http://www.thesempost.com/rankbrain-everything-we-know-about-googles-ai-algorithm/
Buffer details its traffic loss https://blog.bufferapp.com/lost-traffic
Only 3% of News Feed is ads http://www.socialbakers.com/blog/2467-socialbakers-finds-that-3-of-facebook-desktop-news-feed-is-promoted
Reach. It can go away. http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect
Quick note: Read John Herrman The Content Wars: http://www.theawl.com/author/john-herrman
Next up for FB = Notify: http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect
Next up for FB = Search: http://www.cnbc.com/2015/10/23/facebook-launches-search-feature-taking-swing-google-twitter.html
The Storm Flickr: MattysFlicks
2.5 Million Blog Posts Daily Source: Worldometer/Technorati
Source: Content Marketing Institute
10X Content http://bit.ly/10Xcontent
Is there one weird trick?
Credit Due: Cyrus and the Moz Audience Team
Web Developer’s Cheat Sheet
Less effective: Daily blog posts
Less effective: Beginner’s Guides
The challenge: ‘Things other than SEO’
But we’re in good hands?
Community is more than just tactics
They’re your channel experts
This is not a Content Goal
Neither is This
Build loyalty through return visits Source: Parse.ly
Source: Poynter 5X was Vulture’s magic number
Source: Chartbeat Content attributes that create loyalty
Content types that create loyalty http://bit.ly/1d4kZfs Source: The Dutch Linkbuilder
Reality Check:It can take 12-17 months Source: Content Marketing Institute
Across Moz Customers: Content Creation Drops After Month One.
Don’t play the short game!