The Long Play of Content Strategy

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The Long Play of Content Strategy Flickr: Jose Casimiro Matthew Brown – Moz - @MatthewJBrown - SIC 2015

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Download this: bit.ly/LongPlayContent

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My background SEO since 2003 Director of Search at New York Times 2005-2010 Products @ Moz

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TFW you have to index BUZZFUDGE

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The Platforms

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Content “advice” https://www.youtube.com/watch?v=y8s6Y4mx9Vw

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RankBrain: Moar AI http://www.thesempost.com/rankbrain-everything-we-know-about-googles-ai-algorithm/

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Buffer details its traffic loss https://blog.bufferapp.com/lost-traffic

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Only 3% of News Feed is ads http://www.socialbakers.com/blog/2467-socialbakers-finds-that-3-of-facebook-desktop-news-feed-is-promoted

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Reach. It can go away. http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect

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Quick note: Read John Herrman The Content Wars: http://www.theawl.com/author/john-herrman

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Next up for FB = Notify: http://www.theawl.com/2015/10/just-one-more-step-back-there-perfect

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Next up for FB = Search: http://www.cnbc.com/2015/10/23/facebook-launches-search-feature-taking-swing-google-twitter.html

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The Storm Flickr: MattysFlicks

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2.5 Million Blog Posts Daily Source: Worldometer/Technorati

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Source: Content Marketing Institute

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10X Content http://bit.ly/10Xcontent

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Is there one weird trick?

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Credit Due: Cyrus and the Moz Audience Team

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Ranking Factors

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Web Developer’s Cheat Sheet

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Whiteboard Friday

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Less effective: Daily blog posts

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Less effective: Beginner’s Guides

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The challenge: ‘Things other than SEO’

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But we’re in good hands?

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Community is more than just tactics

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They’re your channel experts

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Content Goals

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This is not a Content Goal

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Neither is This

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Build loyalty through return visits Source: Parse.ly

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Source: Poynter 5X was Vulture’s magic number

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Source: Chartbeat Content attributes that create loyalty

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Content types that create loyalty http://bit.ly/1d4kZfs Source: The Dutch Linkbuilder

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Reality Check: It can take 12-17 months Source: Content Marketing Institute

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Source: Hubspot

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Across Moz Customers: Content Creation Drops After Month One.

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Don’t play the short game!

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