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The Era of Engagement Marketing
Marketo Company Overview #1 independent marketing platform: Innovative digital marketing platform Fastest growing marketing technology company Customer system of record, 1B leads, 220B+ activities Top rated by Analysts including Gartner, SiriusDecisions and Forrester Marketing First Helping marketers master the art and science of digital marketing Unparalleled expertise 4,300 customers across 25 industries in 46 countries
THE FUTURE OF MARKETING
The Quest of Every Marketing Team
Today’s World 2900 Marketing & Sales Messages Per Day
Buyers are Self-Directing Journeys 66% to 90% of a Buyer’s Journey Today is Self-Directed
A Transformation in Customer Engagement Mass Marketing Focus on the message Transactional Marketing Focus on the upfront transactions Engagement Marketing Focus on long-term relationships
Engage People: As Individuals #1
Engage People: Based on What They Do #2
Evaluate Purchase Adopt Grow
Engage People: Directed Towards An Outcome #4
Marketers do *not* create journeys… …customers do
BUY RENEW ADVOCATE
#5 Engage People: Everywhere They Are
ENGAGEMENT MARKETING Build personalized and lifelong relationships #1 – As Individuals #2 – Based On What They Do #3 – Continuously Over Time #4 – Directed Towards An Outcome #5 – Everywhere They Are
MARKETING FIRST Engagement will be the new basis of competitive advantage.
REVENUE FUNNEL OPTIMISATION
Attract Engage Close
Attract Engage Close Drive more inbound website traffic Convert web visitors to leads Right message Right person Right time Accelerate the sales cycle Increase quality leads to sales Win more deals
Plan, Measure & Optimise Attract Engage Close
^ leads in funnel v time leads pass through the funnel ^ win rate, deal size & loyalty ^ productivity, v wasted spend ? Optimise Across The Funnel ?
Attract Engage Close 70% Increase in inbound traffic 2XLead to opportunity conversion 200% Increase in marketing driven revenue Plan & Measure 2 ? hours saved per day
REVENUE FUNNEL OPTIMISATION …demo