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Be the Answer: SEO in 2016

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BE THE ANSWER: SEO IN 2016 DR. PETE MEYERS • MARKETING SCIENTIST • MOZ


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http://mz.cm/algo


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http://mz.cm/sic1-dp


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http://mozcast.com


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OUR MASS DELUSION


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SPOT THE ORGANIC!


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SPOT THE ORGANIC!


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SPOT THE ORGANIC!


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SPOT THE ORGANIC!


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SPOT THE ORGANIC!


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KNOWLEDGE GRAPH IS EXPANDING Google won’t say officially what percentage of queries evoke a Knowledge Graph answer but appears comfortable with a ballpark estimate of about 25 percent. -- Steven Levy http://mz.cm/sic2-dp


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KNOWLEDGE CARDS


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FEATURED SNIPPETS


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FEATURED SNIPPETS


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RELATED QUESTIONS


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RELATED QUESTIONS


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KNOWLEDGE COMBOS


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QUICK ANSWERS ARE DESIGNED FOR MOBILE.


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ANSWERS ARE GETTING MORE DISRUPTIVE.


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QUICK ANSWERS WILL DOMINATE VOICE SEARCH.


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CLOSED ECOSYSTEMS: THE BAD NEWS


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LIVE RESULTS: WEATHER


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LIVE RESULTS: STOCKS


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LIVE RESULTS: SPORTS


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“MEGA-VIDEO” BOX


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LYRICS (GOOGLE PLAY)


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DEFINITION CARDS


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CALCULATORS & TOOLS


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MEDICAL KNOWLEDGE


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GOOGLE NOW CARDS


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CURATED KNOWLEDGE: GOODISH NEWS


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KNOWLEDGE PANELS


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KNOWLEDGE PANELS


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KNOWLEDGE ECOSYSTEM


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STRUCTURED DATA


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http://mz.cm/sic3-dp


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http://mz.cm/sic4-dp


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DO YOU WANT THIS?


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DO YOU WANT THIS?


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INDEXED KNOWLEDGE: BETTER NEWS


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THE TRUTH IS OUT THERE


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THE TRUTH IS OUT THERE


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EXTRACTED ANSWERS


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BULLETED/ORDERED LISTS


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RICH LISTS WITH IMAGES


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RICH DATA IN TABLES


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RELATED QUESTIONS


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I’M FEELING CURIOUS


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http://mz.cm/sic5-dp


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CAN YOU SKIP THE LINE? #0


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FAST TRACK TO THE TOP? #0 #5


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IT’S YOUR DATA (RIGHT?)


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MISSION ACCOMPLISHED


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CHALLENGE ACCEPTED


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CHALLENGE ACCEPTED


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POOR QUESTION MATCH


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0/1 COMBO UNLOCKED!


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TWO “EASY” STEPS 1. RANK ON PAGE ONE 2. TARGET THE QUESTION


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3 TYPES, 3 TACTICS FUTUREPROOF


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1. LOW OPPORTUNITY: MONITOR


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2. MIXED OPPORTUNITY: CHOOSE


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3. HIGH OPPORTUNITY: OPTIMIZE


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http://mz.cm/glossary


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THANK YOU peter@moz.com • @dr_pete


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