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I Would Do Anything For A Like But I Won't Do That

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I would do anything for a like but I won’t do that Social Media for Post-secondary institutions


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Who is it?


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A game-changing company that reinvented communication. It invented the spell checker, grammar checker, and laptop word-processor In 1989 they earned $500 million in revenue


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“Many people believe that the typewriter and word-processor business is a buggy-whip industry, which is far from true. There is still a strong market for our products in the United States and the world.”  


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let’s start a business


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you don’t need to go to a bank for financing


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you don’t need an expensive credit card terminal


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you don’t need to hire people


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you don’t need a building or pay for an entire office


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now lets celebrate!


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we don’t need a taxi


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we don’t need to stay at a hotel


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we don’t have to go to a restaurant


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The Movie industry has been disrupted  


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The fashion industry has been disrupted


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The education industry has been disrupted  


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The dating industry has been disrupted  


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our world has been disrupted


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80,000 text messages


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35,000,000 missed phones calls


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the pope’s inauguration


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Capture event hashtags using   Storify


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Sticks don’t work anymore Try Carrots


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A campaign to try and reduce drug use did the opposite. Don’t tell people what to do.


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I Would Do Anything For a Like But I won’t Do That


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People only go online for two reasons; to solve a problem or to entertain themselves.


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Quit telling people to share what you create. Create something people want to share.  


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Youtube What could you share?  


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Twitter How will you engage with people?  


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Who would be smart to talk to on Twitter?  


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What hashtags should you be searching?  


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Facebook What reason to people have to like you?  


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The secret to Facebook? Allow people to waste time on your page.  


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What kind of contest would you run? What can you give away?  


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Instagram What reason do people have to follow you?  


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What’s the best part of your school that you could take a picture of?  


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What kind of contest could you run on Instagram?  


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Our school will be known for ________________  


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http://mycollegeguide.org/blog/04/2015/60-collegesuniversities-instagram/ http://www.uversity.com/blog/public-universitiesand-their-quest-for-the-perfect-social-mediacampaign/


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strategylab.ca www. Twitter : @jephmaystruck Instagram: @Stratlab


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