'

Does AdWords Really Work?

Понравилась презентация – покажи это...





Слайд 0

LIVE WEBINAR Does AdWords Work? ERIN SAGIN 11.05.15 @erinsagin 1


Слайд 1

Meet Brian & Erin Bryan Todd • • Co-Author of The Ultimate Guide to Google Adwords Provides AdWords & marketing advice & coaching at Perry Marshall & Associates @erinsagin Erin Sagin • • • PPC Evangelist & Community Manager 4th Year at WordStream @erinsagin 2


Слайд 2

Launch Poll @erinsagin 3


Слайд 3

So, does AdWords work? @erinsagin 4


Слайд 4

@erinsagin 5


Слайд 5

Destroying the Top 5 PPC Misconceptions @erinsagin 6


Слайд 6

Haters’ Misconception #1: My SEO Is So Good That I Don’t Need PPC @erinsagin 7


Слайд 7

Reality: SEO Isn’t Reliable @erinsagin 8


Слайд 8

64.6% 35.4% @erinsagin 9


Слайд 9

Imagine that your bathtub is overflowing @erinsagin 10


Слайд 10

Who would you call? @erinsagin 11


Слайд 11

Mobile is killing SEO @erinsagin 12


Слайд 12

Where’d those listings go? @erinsagin 13


Слайд 13

Even brand searches yield more clicks with PPC @erinsagin 14


Слайд 14

SEO is turbulent @erinsagin 15


Слайд 15

@erinsagin 16


Слайд 16

Haters’ Misconception #2: AdWords Is TOO Expensive @erinsagin 17


Слайд 17

Reality: AdWords is only expensive if you’re not getting ROI… @erinsagin 18


Слайд 18

Learn how to use it • • • • • Account Structure Keyword Research Negative keywords Bidding Strategies Search vs. Display @erinsagin 19


Слайд 19

@erinsagin 20


Слайд 20

AdWords Auction Formula: Ad Rank @erinsagin 21


Слайд 21

AdWords Auction Formula: Actual CPC @erinsagin 22


Слайд 22

@erinsagin 23


Слайд 23

Google wants ads to be relevant 1 @erinsagin 2 GREAT! POOR BAD 3 4 5 6 7 8 9 10 24


Слайд 24

Google is customer-centric @erinsagin 25


Слайд 25

@erinsagin 26


Слайд 26

Remember, you’re in control @erinsagin 27


Слайд 27

Haters’ Misconception #3: AdWords Traffic Never Converts @erinsagin 28


Слайд 28

Reality: You’re Doing Something (or several things) Wrong @erinsagin 29


Слайд 29

Did you fall into the eBay trap? @erinsagin 30


Слайд 30

Review your structure @erinsagin 31


Слайд 31

Revamp your landing pages @erinsagin 32


Слайд 32

Explore remarketing @erinsagin 33


Слайд 33

Track ALL of your conversions @erinsagin 34


Слайд 34

Haters’ Misconception #4: Managing an AdWords Account is a Full Time Job @erinsagin 35


Слайд 35

Reality: It can be, but it doesn’t have to be… @erinsagin 36


Слайд 36

Save time by… • • • • Deleting keyword clutter Deleting useless ads Implementing ad customizers Using scripts for efficient reporting @erinsagin 37


Слайд 37

AdWords management should be continuous and on-going @erinsagin 38


Слайд 38

Utilize tools and automation You can spare 20 minutes! @erinsagin 39


Слайд 39

Haters’ Misconception #5: AdWords Is Hard @erinsagin 40


Слайд 40

Reality: It’s easy to learn! @erinsagin 41


Слайд 41

There’s no shortage of learning materials @erinsagin 42


Слайд 42

Launch Poll @erinsagin 43


Слайд 43

Give us a call: (617) 963-0555 ext 2 Questions? @erinsagin or email: support@wordstream.com 44


Слайд 44


×

HTML:





Ссылка: