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Facebook for Artists

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FACEBOOK FOR ARTISTS CECI DADISMAN DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA


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HELLO ABOUT ME PITTSBURGH NATIVE WEST VIRGINIA MOUNTAINEER RECOVERING OPERA SINGER DIGITAL MARKETING NERD TREKKIE MOM


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WHY SHOULD I BE ON FACEBOOK?


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CONNECT. EDUCATE. ENGAGE.


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PROFILE vs. PAGE PERSONAL PROFESSIONAL


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KEEP PERSONAL PRIVATE AND PROFESSIONAL PUBLIC


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DO YOU KNOW WHAT IS VISIBLE IN A SEARCH WHEN YOUR PROFILE IS PRIVATE?


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BEST PRACTICES FOR POSTS AND LINKS


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RECOMMENDED TOOLS


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CHECK THOSE PHOTOS! GOOGLE: FACEBOOK GRID TOOL


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THE REAL DEAL ABOUT WHICH STATS YOU NEED TO WATCH


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ADVERTISING AND WHY FRIENDS DON’T LET FRIENDS BOOST POSTS


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IF YOU’RE GOING TO SPEND MONEY, SPEND IT RIGHT.


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NEWSFEED AD/SPONSORED POST


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NEWSFEED AD/SPONSORED POST


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NEWSFEED AD/SPONSORED POST


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HELPFUL TIPS NO MORE THAN 4 LINES OF TEXT ALWAYS UPLOAD PHOTO OR VIDEO ALWAYS USE SHORTENED URL


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ARE YOU READY TO TAKE IT TO THE NEXT LEVEL?


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UPLOAD EMAIL LISTS TO CREATE CUSTOM AUDIENCES


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LOOKALIKE GROUPS TARGET PEOPLE WHO ARE SIMILAR TO YOUR CUSTOM AUDIENCE OR PEOPLE WHO LIKE YOUR PAGE


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THANK YOU! CECI DADISMAN DIRECTOR OF COMMUNICATIONS // PALM BEACH OPERA 561.835.7550 {office} 412.523.8861 {mobile} @cecidadisman cdadisman@pbopera.org www.cecidadisman.com


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