Is Your Brand Missing Out On Reddit?

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Free 30-Day Trial Sebas&an  Wenzel,  Webanaly&csbook   Instant data. Tweak strategies. Benchmark competitors.

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•  Brands are afraid of Reddit •  Feel Reddit hates marketers, but they really don’t •  Brands want Engagement, but on their terms •  Brands don’t understand Reddit •  Not willing to learn or market specifically to the Reddit audience #SEJSummit #Searchmetrics

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Regardless  the  reason,  if  you’re  ignoring   Reddit,  you  are  missing  out  on  what  could   be  one  of  the  best  marke9ng  opportuni9es   for  your  company..    And  here  is  why!   #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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•  •  •  •  •  •  Raised $50 Million ($500 Mil) Alexis and Steve Return to Reddit Upvoted.com Launched Growth Team created Promotional Rules Set to be Reviewed New AMA Video Channel Launched #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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We're  looking  forward  to  con9nuing  our   experiment  with  reddit  adver9sing  -­‐-­‐  In  less   than  a  month  we're  seeing  be1er   responses,  sta4s4cs  and   engagement  from  the  reddit   community.  We're  looking  forward  to   making  more  of  an  investment  going   forward.       -­‐  Director  Social  Media  &  Audience  Engagement   #SEJSummit #Searchmetrics

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The  response  we  received  was  everything   we  could  have  asked  for  and  more.       -­‐  Sr.  Director  of  Marke/ng   iCrossing   #SEJSummit #Searchmetrics

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ü  ü  ü  ü  Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/ #SEJSummit #Searchmetrics

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ü  Stayed involved the entire time ü  Light hearted / humor #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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ü  Delivered (personally) #SEJSummit #Searchmetrics

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And  at  the  end  of  the  day,  we  obviously  hope  you  end  up  picking   Transamerica.  But  if  you  are  at  least  able  to  walk  away  and   make  a  be1er,  informed  decision,  that’s  really  the  win,   because  financial  literacy  is  so  low  across  the  board.   We  want  to  go  towards  that  cap9ve  audience  and  just  kind  of  have   them  be  a  mini-­‐focus  group  in  terms  of  what  they  wanna  know   about  financial  terms  and  how  can  we  help.   #SEJSummit #Searchmetrics

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•  •  •  •  •  Brand Awareness Content Ideas (beyond reddit) Direct customer engagement Focus Group Feedback Articles / Links #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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ü  ü  ü  ü  Designed for Reddit Uses Self Post format Peaks User Interest with Title Suggest Social Sharing #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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ü  ü  ü  ü  317 Comments Stayed fully engaged Light hearted Friendly #SEJSummit #Searchmetrics

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ü  ü  ü  ü  317 Comments Stayed fully engaged Light hearted Friendly #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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•  Brand Awareness •  Direct customer engagement •  Articles / Links •  Awards #SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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#SEJSummit #Searchmetrics

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1.  Reddit is Valuable 2.  Cater to Reddit 3.  Stay Engaged #SEJSummit #Searchmetrics

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ü  Identify the right people to run your campaign ü  Review similar campaigns to see what worked and failed ü  Be genuine, transparent, and engaged (through entire campaign) ü  Embrace tough questions ü  Identify the right Subreddit and Target Audience ü  Create your campaign for Redditors ü  Know the right format for your audience #SEJSummit #Searchmetrics

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Resources ü  ü  ü  ü  ü  ü  ü  ü  ü  ü  ü  hCp://www.slideshare.net/Sonic-­‐Boom/state-­‐of-­‐public-­‐discourse     hCp://www.slideshare.net/BrentCsutoras/having-­‐long-­‐term-­‐success-­‐with-­‐reddit     hCp://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/     hCps://www.reddit.com/comments/1xx2zz/the_bates_motel_is_open_for_business_season_2/     hCps://www.reddit.com/comments/1yu8zn/vic&m_of_bike_theP_dont_let_the_bastards_get/     hCps://www.reddit.com/comments/3mrbwj/hey_reddit_watch_our_new_360degree_vr_video_for/     hCps://www.reddit.com/comments/1x6l0q/thank_you_reddit_yours_truly_will_ferrell/     hCps://www.reddit.com/comments/3ovu9h/trying_to_get_schwiPy_with_your_friends_we_came   hCp://www.marrioChotelssocial.com/marrioC-­‐hotels-­‐reddit-­‐campaign/#user-­‐generated-­‐content       hCp://www.slideshare.net/BrentCsutoras/big-­‐brands-­‐reddit-­‐are-­‐you-­‐missing-­‐out     hCp://www.searchenginejournal.com/     #SEJSummit #Searchmetrics

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@brentcsutoras /in/brentcsutoras +brentcsutoras

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