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+ Introduction to Marketing 101
So you have a really great idea. Whether it’s a product or a service, a clothing brand or an app, it’s amazing and you want to tell the world about it. But how?
Marketing (/ˈmɑːkɪtɪŋ/) “…creating, communicating, delivering, and exchanging oﬀerings that have value for customers, clients, partners, and society at large”
There are many diﬀerent kinds of marketing methods…
You can pay for marketing…
You can pay for marketing… …or you can create it. Blogging
No matter how you do your marketing, the goal is the same: To create awareness about your brand and product.
• Good marketing attracts new customers to your business. • Great marketing makes them lifelong customers and advocates.
To do great marketing, understand who your audience is, know where they consume information, and communicate with them in a personalized way.