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Media Insider Tips: Get Big Press With Minimal Time

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@joshsteimle Media Insider Tips Get Big Press With Minimal Time


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@joshsteimle A little about you…


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@joshsteimle “Do you get upset when someone calls you?” Gary Vaynerchuk


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@joshsteimle “All I have in the world is time and you are wasting my time.” Andy Grove, Intel


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@joshsteimle 1,876 vendors, 43 categories


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@joshsteimle No time + Too much to do


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@joshsteimle No time + Too much to do + Ad blocking = ?!


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@joshsteimle But there’s hope.


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@joshsteimle We know where the consumers are.


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APAC feature phone and smartphone shipments, 2008-2020 Source: Jefferies & Company


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APAC mobile internet users, 2009-2015 Source: eMarketer


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APAC mobile data traffic, 2014-2019 Source: Cisco


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Asia % web pages served to mobile, 2010-2015 Sources: We Are Social; StatCounter; IAB Singapore


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APAC avg daily time spent online on mobile Source: GlobalWebIndex


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@joshsteimle “Half of all YouTube traffic comes from smartphones and tablets.” YouTube CEO, Susan Wojcicki


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@joshsteimle Everyone’s either on mobile, or going there.


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@joshsteimle And it’s not just millennials.


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@joshsteimle That’s my dad. 80 years old, first smartphone.


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@joshsteimle Where is everyone going on mobile?


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@joshsteimle Traffic to branded media websites is increasing.


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@joshsteimle With so many options, strong brands save time.


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@joshsteimle A little about me…


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@joshsteimle I contribute articles to Forbes, Mashable, TechCrunch, and other pubs


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@joshsteimle How to get journalists to pay attention to you (5 steps)


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@joshsteimle Very few do this right (which means you can stand out)


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@joshsteimle 1. See stories everywhere


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@joshsteimle What do you see?


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@joshsteimle This is what I see.


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@joshsteimle I’m a skater, so I see streets like a skater. You need to learn to think like a journalist to see stories everywhere.


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@joshsteimle 2. Choose your outlet


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@joshsteimle 2. Choose your outlet (and make sure you know your outlets)


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@joshsteimle 3. Choose your writer


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@joshsteimle 3. Choose your writer (and make sure you know your writer)


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@joshsteimle Wait, how do I find writers?


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@joshsteimle MuckRack.com


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@joshsteimle


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@joshsteimle


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@joshsteimle 4. Don’t do these things


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@joshsteimle 4. Don’t do these things a. Shotgun pitch


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@joshsteimle 4. Don’t do these things a. Shotgun pitch b. Say you’re special


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@joshsteimle 4. Don’t do these things a. Shotgun pitch b. Say you’re special c. Beg


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@joshsteimle 4. Don’t do these things a. Shotgun pitch b. Say you’re special c. Beg d. Make it about you


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@joshsteimle 5. Do these things


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@joshsteimle 5. Do these things a. Know the writer


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@joshsteimle 5. Do these things a. Know the writer b. Personalize


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@joshsteimle 5. Do these things a. Know the writer b. Personalize c. Offer something


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@joshsteimle 5. Do these things a. Know the writer b. Personalize c. Offer something d. Keep it brief


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@joshsteimle Real pitches


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@joshsteimle The wrong way to pitch


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@joshsteimle Why don’t I respond to press releases?


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@joshsteimle A better way to pitch


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@joshsteimle Hi Josh, I've been following your writing for awhile and thought you'd be interested in this story. Forbes would be our ideal outlet for this piece. Let me know what you think! Thanks!


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@joshsteimle


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@joshsteimle


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@joshsteimle Hey Josh, hope you're doing well in HK. I just finished a unique story on entrepreneurship that exposes MLM industry. I saw 5-6 other Forbes writers that cover MLM space, but thought the entrepreneur angle would make it appealing for your readers as well.


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@joshsteimle


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@joshsteimle


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@joshsteimle


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@joshsteimle 5. Do these things a. Know the writer b. Personalize c. Offer something d. Keep it brief


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@joshsteimle Bonus tip: Don’t give up!


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@joshsteimle But…do you really need mainstream press?


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@joshsteimle How to get big press without the media


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@joshsteimle Case study #1: LinkedIn


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@joshsteimle My best performing post ever. Even got syndicated by Time.


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@joshsteimle So I wrote a similar post for Forbes.


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@joshsteimle Total flop. But I took a few minutes to copy and paste it onto LinkedIn Pulse.


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@joshsteimle The results? Somewhat better. A lot better, actually.


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@joshsteimle Case study #2: Slideshare


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@joshsteimle Slide decks are easy to put together and post to Slideshare. The traffic can be substantial.


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@joshsteimle Case study #3: BuzzFeed


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@joshsteimle One of our clients is Beardbrand. They make stuff for guys with beards.


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@joshsteimle We thought it would be a good idea to create a post on their blog of US Presidential candidates with beards.


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@joshsteimle But the client doesn’t touch politics, so we posted it on BuzzFeed.


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@joshsteimle Then we spent about $500 USD on Facebook ads, targeted at BuzzFeed and Reddit fans who were interested in politics.


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@joshsteimle Illustration: $150 USD Facebook: $500 USD Total cost: $650 USD Exposure: 109,000 views


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@joshsteimle LinkedIn Pulse Slideshare BuzzFeed Community Anyone can do this.


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@joshsteimle Twitter: @joshsteimle Blog: joshsteimle.com


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