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The Ultimate Guide To ADVERTISING
January 1, 2015 Pinterest released Promoted Pins as a new advertising platform.
This is an enormous new channel for advertisers to explore. 72.8M monthly actives 2.5B views daily 5M average pins / day
Pins last much longer than other social posts. 90 minutes 24 minutes
Pins last much longer than other social posts. 90 24 minutes minutes 3.5 months
UNIQUE BENEFIT: Promoted Pins that are repinned see a 30% bump in earned impressions.
Case Study: 6M 2X Pinners reached in less than 5 months. Engagement on their Promoted Pins.
Successful brands all use these techniques on Pinterest Advertising…
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The Guide To PINTEREST ADVERTISING 1. Understand new ad formats 2. Master targeting capabilities 3. Create great pins
1 Understand new ad formats Freshly released, Pinners can now buy products directly from the Pinterest app.
Buyable pins allow seamless in-app purchasing.
Simple layout, Secure shopping, Multiple CTAs.
Visit a website, buy a product, download an app, and more.
2 Master targeting capabilities With user speciﬁed interest, Promoted Pins will have direct targeting to pinners.
Audience diversiﬁcation allows interest & activity based targeting.
Pair search terms with audience segments for advanced targeting.
Use Pinterest Analytics to view audience insights & optimize future campaigns.
3 Create great pins Produce eye catching pins with organic user generated content to ﬂow on the audience’s pinfeed.
Pinterest is a gallery of collected interests.
Focus on posting interesting content to drive engagement.
Post content worthy of being re-pinned.
Pinterest users engage more with authentic, real-world photos. c
Don’t cheapen their feeds with stale stock pins.
Liven up your pins with rich & genuine photos.
CAUTION Paid posts are under different regulations than regular posts on social media.
CAUTION Paid posts are under different regulations than regular posts on social media. In promoted posts, the photos you use must be commercially licensed and legally cleared.
Twenty20 provides easy royalty-free access to 45 million real-world photos.
Takeaways: 1. Leverage buyable pins c 2. Utilize analytics for targeting 3. Use authentic photos to create great pins
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