The Ultimate Guide to Pinterest Advertising

Понравилась презентация – покажи это...

Слайд 0

The Ultimate Guide To ADVERTISING

Слайд 1

January 1, 2015 Pinterest released Promoted Pins as a new advertising platform.

Слайд 2

This is an enormous new channel for advertisers to explore. 72.8M monthly actives 2.5B views daily 5M average pins / day

Слайд 3

Pins last much longer than other social posts. 90 minutes 24 minutes

Слайд 4

Pins last much longer than other social posts. 90 24 minutes minutes 3.5 months

Слайд 5

UNIQUE BENEFIT: Promoted Pins that are repinned see a 30% bump in earned impressions.

Слайд 6

Case Study: 6M 2X Pinners reached in less than 5 months. Engagement on their Promoted Pins.

Слайд 7

Successful brands all use these techniques on Pinterest Advertising…

Слайд 8

WAIT! Want to read this as a high-quality PDF? DOWNLOAD

Слайд 9

The Guide To PINTEREST ADVERTISING 1. Understand new ad formats 2. Master targeting capabilities 3. Create great pins

Слайд 10

1 Understand new ad formats Freshly released, Pinners can now buy products directly from the Pinterest app.

Слайд 11

 Buyable pins allow seamless in-app purchasing.

Слайд 12

 Simple layout, Secure shopping, Multiple CTAs.

Слайд 13

Visit a website, buy a product, download an app, and more.

Слайд 14

2 Master targeting capabilities With user specified interest, Promoted Pins will have direct targeting to pinners.

Слайд 15

Audience diversification allows interest & activity based targeting.

Слайд 16

Pair search terms with audience segments for advanced targeting.

Слайд 17

Use Pinterest Analytics to view audience insights & optimize future campaigns.

Слайд 18

3 Create great pins Produce eye catching pins with organic user generated content to flow on the audience’s pinfeed.

Слайд 19

Pinterest is a gallery of 
 collected interests.

Слайд 20

Focus on posting interesting content to drive engagement.

Слайд 21

Post content worthy of being re-pinned.

Слайд 22

Pinterest users engage more with authentic, real-world photos. c

Слайд 23

Don’t cheapen their feeds with stale stock pins.

Слайд 24

Liven up your pins with rich & genuine photos.

Слайд 25

CAUTION Paid posts are under different regulations than regular posts on social media.

Слайд 26

CAUTION Paid posts are under different regulations than regular posts on social media. In promoted posts, the photos you use must be commercially licensed and legally cleared.

Слайд 27

Twenty20 provides easy royalty-free access to 45 million real-world photos.

Слайд 28

Ensure you’re legally protected with photos legally vetted by a professional in-house team.

Слайд 29

Takeaways: 1. Leverage buyable pins c 2. Utilize analytics for targeting 3. Use authentic photos to create great pins

Слайд 30

Don’t miss out on leapfrogging your peers. SOCIAL MARKETING BOOTCAMP Get six emails over 14 days from social media experts. FREE SIGNUP

Слайд 31

All photos sourced from Twenty20. Follow us for more useful SlideShares

Слайд 32

Share this SlideShare with your team. They’ll thank you later. DOWNLOAD & SHARE

Слайд 33