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The Ultimate Guide to Pinterest Advertising

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The Ultimate Guide To ADVERTISING


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January 1, 2015 Pinterest released Promoted Pins as a new advertising platform.


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This is an enormous new channel for advertisers to explore. 72.8M monthly actives 2.5B views daily 5M average pins / day


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Pins last much longer than other social posts. 90 minutes 24 minutes


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Pins last much longer than other social posts. 90 24 minutes minutes 3.5 months


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UNIQUE BENEFIT: Promoted Pins that are repinned see a 30% bump in earned impressions.


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Case Study: 6M 2X Pinners reached in less than 5 months. Engagement on their Promoted Pins.


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Successful brands all use these techniques on Pinterest Advertising…


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The Guide To PINTEREST ADVERTISING 1. Understand new ad formats 2. Master targeting capabilities 3. Create great pins


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1 Understand new ad formats Freshly released, Pinners can now buy products directly from the Pinterest app.


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 Buyable pins allow seamless in-app purchasing.


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 Simple layout, Secure shopping, Multiple CTAs.


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Visit a website, buy a product, download an app, and more.


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2 Master targeting capabilities With user specified interest, Promoted Pins will have direct targeting to pinners.


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Audience diversification allows interest & activity based targeting.


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Pair search terms with audience segments for advanced targeting.


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Use Pinterest Analytics to view audience insights & optimize future campaigns.


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3 Create great pins Produce eye catching pins with organic user generated content to flow on the audience’s pinfeed.


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Pinterest is a gallery of 
 collected interests.


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Focus on posting interesting content to drive engagement.


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Post content worthy of being re-pinned.


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Pinterest users engage more with authentic, real-world photos. c


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Don’t cheapen their feeds with stale stock pins.


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Liven up your pins with rich & genuine photos.


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CAUTION Paid posts are under different regulations than regular posts on social media.


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CAUTION Paid posts are under different regulations than regular posts on social media. In promoted posts, the photos you use must be commercially licensed and legally cleared.


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Twenty20 provides easy royalty-free access to 45 million real-world photos.


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Ensure you’re legally protected with photos legally vetted by a professional in-house team.


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Takeaways: 1. Leverage buyable pins c 2. Utilize analytics for targeting 3. Use authentic photos to create great pins


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All photos sourced from Twenty20. Follow us for more useful SlideShares


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Share this SlideShare with your team. They’ll thank you later. DOWNLOAD & SHARE


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