'

Strategies for Creating Inspiring Content Marketing with Visuals

Понравилась презентация – покажи это...





Слайд 0

Strategies for Creating Inspiring Content Marketing with Visuals BASED ON AN ARTICLE THAT ORIGINALLY APPEARED ON MY WEBSITE


Слайд 1

HI! I’m Brian Honigman I'm a Content Marketing Consultant and CEO of Honigman Media.


Слайд 2

HUMAN BEINGS ARE VISUAL.


Слайд 3

> 30% of our brains are dedicated to visual processing SOURCE


Слайд 4

MEANING VISUALS ARE KEY FOR MAKING AN IMPACT


Слайд 5

??? WHAT DOES THIS MEAN FOR CONTENT MARKETERS?


Слайд 6

JUST LIKE ALL PUBLICATIONS HAVE AN EDITORIAL “VOICE”


Слайд 7

THEY SHOULD HAVE A VISUAL IDENTITY TO MATCH


Слайд 8

LOGO ≠ IDENTITY


Слайд 9

AN IDENTITY IS DEFINED BY IT’S REAL-WORLD APPLICATIONS


Слайд 10

SO CREATE A “VISUAL DNA” FOR YOUR CONTENT…


Слайд 11

…AND THEN USE IT AS A BLUEPRINT FOR YOUR CONTENT IN VARIOUS FORMS.


Слайд 12

THIS TEMPLATING IS HOW I BRANDED #INSIDERCHAT


Слайд 13

ONCE YOU HAVE DEFINED YOUR AESTHETIC…


Слайд 14

…MAKE SURE TO INCORPORATE IT THOROUGHLY


Слайд 15

CREATES A COMPELLING AESTHETIC THROUGH CONSISTENCY AND REPETITION


Слайд 16

THE AIM IS TO MAKE A WHOLE THAT IS “OTHER” THAN THE SUM OF ITS PARTS


Слайд 17

MEANING: YOU DON’T WANT PEOPLE TO BE CONSCIOUS ABOUT THE INDIVIDUAL PIECES. THE GOAL IS THAT ALL THE ELEMENTS FIT SEAMLESSLY TO CREATE SOMETHING SPECIAL


Слайд 18

3 STEPS FOR VISUALS THAT WORK 1) Craft a visual identity 2) Systematize your aesthetic 3) Be consistent and thorough


Слайд 19

THANKS FOR READING! KEEP IN TOUCH! Follow Subscribe Connect


Слайд 20


×

HTML:





Ссылка: