Building a High Performance Community Team

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Building a High Performance Community Team Jennifer Sable Lopez Director of Community at Moz @jennita

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2011 2012

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2011 2012 2013

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2011 2012 2013 2014

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2011 2012 2013 2014 Today

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Start with YOU

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Understand your goals @jennita #CMXSummit

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Focus on your strengths @jennita #CMXSummit http://mz.cm/1LlTfB3

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Gallup StrengthFinder @jennita #CMXSummit https://www.gallupstrengthscenter.com/

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Gallup StrengthFinder @jennita #CMXSummit What? But you’re a community manager!

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Break up tasks by type @jennita #CMXSummit

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Create a calendar @jennita #CMXSummit

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Create backups & train @jennita #CMXSummit

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Use this template @jennita #CMXSummit http://mz.cm/personaltasks

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Take an actual vacation

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Use this process with the team

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Love/Like/Hate @jennita #CMXSummit

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Learn each person’s tasks @jennita #CMXSummit Painful process caused this “hate”

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Learn each person’s tasks @jennita #CMXSummit We found tasks that weren’t needed!

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Discover openings @jennita #CMXSummit

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Discover openings @jennita #CMXSummit Someone out there who *loves* this?

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Break down team tasks @jennita #CMXSummit

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Backups for EVERY task @jennita #CMXSummit

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Download this template @jennita #CMXSummit http://mz.cm/teambackup

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Get your job done AND have a life

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Now you can GROW the team

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No budget? Find someone internal!

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What skillsets are needed? @jennita #CMXSummit Remember these?

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Too task focused? @jennita #CMXSummit

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Too task focused? @jennita #CMXSummit

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Continuous Process @jennita #CMXSummit

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Know yourself

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Know yourself Know the team

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Know yourself Know the team Grow the team

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Lay the foundation

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Build your high performing Community team

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Personal Task Worksheet http://mz.cm/personaltasks Team Backup Worksheet http://mz.cm/teambackup Gallup StrengthFinder Test https://www.gallupstrengthscenter.com/ Resources

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Jennifer Sable Lopez Director of Community at Moz @jennita Thank You